Best Customer Data Platforms (CDP) for Mixpanel

Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Twilio Segment, companies can collect, unify and route their customer data into any system. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

Optimizely is the global leader in Progressive Delivery and Experimentation. It empowers leading companies to test and deliver new features and experiences to their customers. It takes data-driven decisions, continuous experimentation, and constant innovation to create digital experiences that transform companies. Optimizely One will help you unlock your digital potential. It is essential to create human-centered digital experiences. Find out how to eliminate guesswork and make every interaction actionable. Commerce in the digital age goes beyond products, catalogs, and transactions. Selling online is about telling stories, evoking emotions and building trust. You don't owe anyone their business. Instead, you must earn it with each interaction.

CustomerLabs CDP, a cloud-based digital marketing platform, helps agencies, SaaS, and Ecommerce marketers track, identify segment, sync, sync, and analyze their customer data. The platform allows marketers to create personalized campaigns across channels and without any developer dependency. Track and collect customer data from your website, app CRM, email, service, and offline channels. Identity resolution allows you to map anonymous users across platforms and gain a 360-degree view of your customers. To trigger timely messages across channels, create customer segments based upon behavior, demographics, and user traits. This customer data can be seamlessly synchronized with your existing marketing tools, such as Google Analytics and Google Adwords. CustomerLabs CDP allows you to capture accurate customer data and support your marketing decisions.

RudderStack is the smart customer information pipeline. You can easily build pipelines that connect your entire customer data stack. Then, make them smarter by pulling data from your data warehouse to trigger enrichment in customer tools for identity sewing and other advanced uses cases. Start building smarter customer data pipelines today.

Adverity is the fully-integrated data platform for automating the connectivity, transformation, governance and utilization of data at scale. Adverity is the simplest way to get your data how you want it, where you want it, and when you need it. The platform enables businesses to blend disparate datasets such as sales, finance, marketing, and advertising, to create a single source of truth over business performance. Through automated connectivity to hundreds of data sources and destinations, unrivaled data transformation options, and powerful data governance features, Adverity is the easiest way to get your data how you want it, where you want it, and when you need it.

Lytics, the customer-data platform designed for marketers, harnesses the power of first-party information to understand your customers' needs. Lytics' decision engine uses machine-learning to understand your customers' needs. This helps marketers deliver timely, relevant communications across multiple channels. Lytics AI will help you identify the levers that can be pulled to increase results and improve ROI. Engage customers with personalized messages and targeted campaigns that are tailored to their needs. Maximize your impact by predictive marketing strategies that are shaped by the actions of your customers, not your assumptions.

MetaRouter gathers user events from websites or apps and routes them to any third party tool. It also centralizes data in one place for storage, analysis, and storage. It can be set-up with one snippet (using analytics.js), so that marketers can add or remove tools through a user interface, after initial event tracking setup.

Iteratively helps you avoid wasted time, increased costs, poor decision-making, and wasted money. Tracking plans will get your entire company on the same page regarding customer data. Automated QA and code snippets make it easy to quickly instrument analytics. No more data dumping, get accurate analytics the first time. Establish a consistent taxonomy that is consistent and a single source of truth for event definitions. Don't waste time cleaning up data that isn't accurate. Make sure analytics are consistently tracked from the beginning. Automated reports and alerts will catch analytics bugs before they occur. Stop leaking PII, review tracking changes, and set up out-of-the-box rules. We do not store, process, or access any of your data. Uses 3rd party and custom data pipelines. Your entire company will have an up-to-date tracking program. Standardized naming conventions and a company-wide taxonomy. You can rest assured that your analytics tracking won't break with Iteratively.

Your data warehouse is your source for truth about customer data. Hightouch syncs these data to the tools your business relies on. Your sales, marketing, customer success and customer service teams will have a 360@ view on the customer through the tools they trust. Eliminate tedious data requests. Hightouch operationalizes data warehouses to make analytics real. Better data can drive growth. Personalized campaigns can be run across all channels, including email, push, ads, and social media. You don't need engineering favors to iterate. Improved data can increase revenue. Target leads with custom PQL or MQL models. Sync one view of the customer with your CRM. Better data will prevent churn. Your CS CRMs should have a 360-degree view of your customers. You can use customer data to identify customers at risk. Your data warehouse contains all of your data. Analytics is just the beginning. Hightouch makes your data warehouse operational by empowering you with SQL to sync data to any SaaS platform.

SkyPoint Cloud, an AI-driven customer data platform, brings connectivity to all your insights and experiences. Your teams are equipped with real-time data that is accurate, compliant, and connected. One DSR can be completed manually for $1,700. That's just the tip. SkyPoint's customer database platform gives you instant ROI and is tailored to your specific needs to maximize efficiency. SkyPoint's Common Data Model, (CDM), consolidates data from all sources to standardize definitions and insight and help you make informed decisions throughout your organization. For personalized customer experiences, unified profiles and real-time insight. Advanced analytics and comprehensive records for high-value care. Secure PII and synchronized preference for trusted brand interactions

The audience platform is for marketers who want to regain control over their data. All your audience data is in one place. This reduces costs and complexity. We help the most innovative companies to get more from their data. We solve your four biggest digital marketing problems. All in one place, you can identify, curate, enhance, and reach your audience. Solve the problem of escalating costs when it comes to generating revenue and prospects from advertising investments. We help teams turn data into revenue, whether it's audiences on digital platforms or data for marketing automation. Identify visitors to your website. Discover who is buying your products and their common demographic traits. Create new audiences of hidden customers that are similar to your best customers. Create detailed audiences based upon what users viewed, and how they got to your store. This will ensure that you are sending targeted and relevant messages.

Fullstory is a platform for behavioral data that reveals the hidden story behind consumer behavior. Fullstory allows product, engineering and data teams to connect sentiments signals with other data sources in order to design the next best actions. Fullstory provides deeper and more immediate actionable insights than conventional web and product analyses that can only surface what is happening but not why. It is the only behavioral data platforms that provide the context needed to create in-the moment experiences that drive revenue. Fullstory's behavioral analytics is ready for AI. It uses first-party data that has been automatically captured, indexed and semantically structured. No longer do enterprises waste hours and resources on data analysis.

Census is an operational analytics platform that syncs all your favorite apps with your data warehouse. Keep customer data in sync to bring together your customer success, sales and marketing teams. No engineering favors required. Census publishes SQL and dbt models automatically from your warehouse without you having to write a single line of code. Stop worrying about maintaining custom scripts or deciphering external APIs. Instead, focus on the business results. When everything is in your warehouse, you don't need "yet other source of truth". Census works on top your existing infrastructure. Pick a destination app and map the data. Voila! You shouldn't keep your data in quarterly reports. Every employee in your company can take action with Census. Live metrics in every app mean better business operations which results in happier users and more revenue.

Activate customer journeys with complete visibility using infrastructure-as-code. Blotout's SDK provides companies with all the analytics and remarketing tools that they are used to. It also offers best-in-class privacy protection for company users. Blotout's SDK conforms to GDPR, CCPA, & COPPA. Blotout's SDK uses distributed edge computing on-device for analytics, messaging, and remarketing. It does not require any User Personal Data, Device IDs, or IP addresses. With 100% customer coverage, measure, attribute, optimize, activate, and optimize customer data. Only stack that combines offline, online and event data sources to give you complete customer coverage. To build loyalty and comply with the GDPR, establish a trusting data relationship with your customers.

Customer data is essential to make better decisions. However, it doesn't need engineers to code every event. Freshpaint automatically detects clicks on your site and sends the data to a multitude of analytics and advertising tools via pre-built integrations. Did you forget to track an event? Freshpaint provides immediate answers, not two weeks later. It backfills historical data from every new event to give you the right information. Freshpaint is 100% purpose-built for managing PHI and signs BAAs for digital health startups. While developers are required to implement tracking for analytics and marketing tools often, they are not the end users of these tools. You can use the flexibility of a platform to make it easier for you to move faster and spend more time developing core products.

BlueConic, the leading global customer data platform, liberates first-party data for marketers from all of the disparate systems and makes it available wherever and whenever it's needed for marketing. BlueConic is used by more than 300 brands including Hearst and Moen, T-Mobile and ING as well as America's Test Kitchen and Franklin Sports. It allows them to unify their first-party customer information into persistent, person-level profiles and then activate it throughout their marketing ecosystem. The company was founded in 2010 and has offices throughout Europe.

Commanders Act Customer Data Platform allows you to increase sales and loyalty by building meaningful relationships with customers and leads. While new customer acquisition costs are on the rise, conversion rates have remained steady at 2.5% to 5%. Because they can use it to improve their marketing campaigns performance, brands are increasingly collecting data insights, such as behavioral, demographic, and psychographic from every customer interaction. It is imperative that you collect data from each customer and lead interaction. It's also important to cleanse, standardize, and store the data in a centralised database. This database can be accessed by all your marketing channels or used by your customer service and sales agents in your CRM platform. Marketers must be data-driven in order to truly be customer-centric. Marketers need reliable data to evaluate the effectiveness of their marketing strategies.

Nominow, the original Dutch-developed customer data platform, harvests touchpoint data from any source that your organization may have. It continuously builds and enriches customer profiles from a single source of truth. This makes it a valuable resource for any marketing campaign, event, or customer interaction you might want to start. Every company has its own optimized marketing tech stack. Therefore, every Nominow implementation will be unique. We work with you and your team to assess the current situation and the strategic direction in which Nominow will operate. We evaluate customer data sources, IT environment, and specific requirements. Your Nominow solution will always be tailored to your particular situation and needs. To give you real, actionable insights on your customers, we make sure that you have complete control over your customer data. Nominow implementations typically take 6-8 weeks.

Create dynamic customer engagements based on valuable data insights. Create omni-channel campaigns on a single, user-friendly platform that is available in the cloud or on-site. This data-enriched tool for customer communication allows you to maintain compliance while ensuring security and customizing your message. Enhance your customer communication and ensure seamless operations. Our marketing platform will revolutionize digital commerce by offering customized shopping experiences and insights analytics, as well as automated marketing software magic. D*engage reinvents player engagement for the betting industry with a focus retention and personalization powered our consumer data platform. You can do more than automate marketing messages. Our Customer Experience Data Platform empowers you to create meaningful connections with your customers, regardless of how they interact with the brand.