Best Customer Data Platforms (CDP) for Amplitude

Your data warehouse is your source for truth about customer data. Hightouch syncs these data to the tools your business relies on. Your sales, marketing, customer success and customer service teams will have a 360@ view on the customer through the tools they trust. Eliminate tedious data requests. Hightouch operationalizes data warehouses to make analytics real. Better data can drive growth. Personalized campaigns can be run across all channels, including email, push, ads, and social media. You don't need engineering favors to iterate. Improved data can increase revenue. Target leads with custom PQL or MQL models. Sync one view of the customer with your CRM. Better data will prevent churn. Your CS CRMs should have a 360-degree view of your customers. You can use customer data to identify customers at risk. Your data warehouse contains all of your data. Analytics is just the beginning. Hightouch makes your data warehouse operational by empowering you with SQL to sync data to any SaaS platform.

Founded in 2011, Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven app marketers. We empower marketers to measure what matters with tools that deliver better insights and actionable data in one operational platform. App marketers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other mobile measurement partner. Kochava hosts a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem. Headquartered in Sandpoint, ID, the company has offices globally.

Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Twilio Segment, companies can collect, unify and route their customer data into any system. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.

Optimizely is the global leader in Progressive Delivery and Experimentation. It empowers leading companies to test and deliver new features and experiences to their customers. It takes data-driven decisions, continuous experimentation, and constant innovation to create digital experiences that transform companies. Optimizely One will help you unlock your digital potential. It is essential to create human-centered digital experiences. Find out how to eliminate guesswork and make every interaction actionable. Commerce in the digital age goes beyond products, catalogs, and transactions. Selling online is about telling stories, evoking emotions and building trust. You don't owe anyone their business. Instead, you must earn it with each interaction.

RudderStack is the smart customer information pipeline. You can easily build pipelines that connect your entire customer data stack. Then, make them smarter by pulling data from your data warehouse to trigger enrichment in customer tools for identity sewing and other advanced uses cases. Start building smarter customer data pipelines today.

Eliminate inefficiencies, unnecessary expenses, and flawed decision-making caused by unreliable data with Iteratively. Our tracking plans align your entire organization around customer data, ensuring everyone is informed. Quickly set up analytics through code snippets and automated quality assurance, so you can bypass tedious data manipulation and obtain precise analytics from the outset. Establish a unified taxonomy and a singular source of truth for event definitions to maintain clarity. Say goodbye to the time-consuming process of data cleanup and guarantee that your analytics are recorded accurately from the beginning. With automated reports and alerts in place, you can prevent analytics issues before they arise, eliminating the need for manual quality checks. Safeguard your sensitive information by reviewing tracking modifications and implementing pre-configured rules to mitigate PII leaks to your analytics providers. We do not store, process, or access your data, ensuring your privacy remains intact. Compatible with both third-party and custom data pipelines, Iteratively keeps your tracking plan current across your organization. Standardize naming conventions with a company-wide taxonomy, allowing you to finally relax knowing that your analytics tracking is reliable and will not fail when you need it most. Your team can focus on insights rather than worrying about data integrity and accuracy.

Lytics, the customer-data platform designed for marketers, harnesses the power of first-party information to understand your customers' needs. Lytics' decision engine uses machine-learning to understand your customers' needs. This helps marketers deliver timely, relevant communications across multiple channels. Lytics AI will help you identify the levers that can be pulled to increase results and improve ROI. Engage customers with personalized messages and targeted campaigns that are tailored to their needs. Maximize your impact by predictive marketing strategies that are shaped by the actions of your customers, not your assumptions.

MetaRouter gathers user events from websites or apps and routes them to any third party tool. It also centralizes data in one place for storage, analysis, and storage. It can be set-up with one snippet (using analytics.js), so that marketers can add or remove tools through a user interface, after initial event tracking setup.

To enhance your decision-making process, it's essential to utilize customer data without the burden of requiring engineers to write code for every single event. Freshpaint automatically identifies clicks and actions on your website and transfers the collected data to numerous analytics and advertising platforms through its ready-made integrations. If you happen to miss tracking an event, Freshpaint can provide you with immediate insights by retrieving historical data for any newly identified event, eliminating the usual waiting period of two weeks. For startups in the digital health sector, Freshpaint is ready to sign Business Associate Agreements (BAAs) and is entirely tailored to handle Protected Health Information (PHI). Since developers typically implement tracking for various analytics and marketing tools but aren’t always the primary users of these systems, Freshpaint offers the adaptability needed for a more efficient workflow. This allows teams to accelerate their pace and allocate more time to focus on developing their core products effectively. By streamlining the data tracking process, Freshpaint empowers businesses to make informed decisions swiftly.

mParticle is the most popular Customer Data Platform (CDP), for multi-channel consumer brands. Overstock, Venmo and Spotify use mParticle to build a unified customer data pipeline that allows them to win at key moments in the customer journey. Founded in 2013, mParticle has offices in New York City, London, San Francisco, San Francisco, and Seattle.

Census serves as an operational analytics platform that connects your data warehouse with your preferred applications. By ensuring that customer success, sales, and marketing teams share the same information, it keeps customer data consistently updated without needing any engineering assistance. With Census, SQL and dbt models from your data warehouse are effortlessly published without writing any code. You can avoid the hassle of interpreting external APIs and managing custom scripts, allowing you to concentrate on achieving your business objectives. Instead of dealing with "yet another source of truth," leverage the data already available in your warehouse. Census seamlessly integrates with your current infrastructure; simply choose a destination app, map the data, and it's all set. Your data can be more than just quarterly reports; Census enables everyone in your organization to take initiative. With live metrics accessible in every application, you can enhance your business operations, resulting in increased user satisfaction and higher revenue. Moreover, this streamlined approach not only fosters collaboration among teams but also drives innovation by making data-driven decisions simpler and more effective.

Insider One serves as an AI-driven platform for customer engagement and omnichannel marketing, seamlessly integrating customer data, personalization, predictive intelligence, and journey orchestration into one cohesive system. This allows marketing teams to provide immediate and tailored experiences across various channels, including web, app, email, SMS, WhatsApp, push notifications, and site search, all without the need to toggle between different tools. By analyzing customer behavior, it can foresee interests and subsequent actions, which empowers marketers to accurately segment their audiences, initiate automated journeys, and enhance campaigns using real-time AI that predicts needs while boosting engagement and conversion rates. Additionally, the platform features a built-in Customer Data Platform (CDP) that integrates data from over 100 connectors, forming unified customer profiles for customized messaging and insightful recommendations. Users are equipped to craft and automate interconnected experiences using a visual canvas that incorporates triggers and conditions, allowing for A/B testing and the initiation of personalized interactions, thus enhancing overall marketing effectiveness. Moreover, Insider One's adaptability ensures that it can evolve alongside changing customer preferences, further solidifying its value in the dynamic landscape of digital marketing.