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Description
dunnhumby Sphere has been created to assist retailers in revolutionizing their retail media ventures, aiming for maximum advertising revenue and extensive scalability. This comprehensive platform allows you to significantly refine the complexity of your retail media operations while minimizing costs. With dunnhumby Sphere, your advertising partners gain access to an innovative omnichannel advertising solution that streamlines the shopping process for your customers. It facilitates substantial operational advancements and creates interconnected customer experiences through end-to-end planning, booking, and activation across both mass and personalized channels. Additionally, it offers straightforward access to AI-driven audiences that enable you to anticipate customer purchasing patterns and engage high-intent shoppers precisely when they are ready to make a purchase. The use of standardized measurement KPIs across various channels empowers you to evaluate the genuine influence of advertising efforts on sales, customer loyalty, and overall satisfaction in the long run. By leveraging these insights, retailers can strategically optimize their advertising approaches to foster deeper customer relationships.
Description
The e-X Advertising Intelligence Platform integrates one of the largest digital media presences globally with its own audience insights and technology, aimed at enhancing the effectiveness of digital advertising campaigns. It is specifically crafted to fulfill and surpass the expectations of modern advertisers. Covering all aspects from creative design and ad placement to performance evaluation, it allows us to offer: high-performing creative formats that maintain uniform functionality across various media and devices, precise targeting to reach pertinent audiences on a large scale, ad distribution on multiple screens in premium settings, and standardized metrics applicable to all ad types. Our contextualization engine stands out in the industry, operating at the page level to grasp the interests and intentions tied to each visit on our network. By leveraging unique, interest-driven audience data, we empower advertisers to identify and connect with the right audiences, facilitating the modeling, targeting, and optimization of their online campaigns effectively. Ultimately, our platform not only enhances ad performance but also fosters deeper engagement between brands and their target consumers.
API Access
Has API
API Access
Has API
Integrations
DV Publisher Suite
LiveRamp
Oracle Cloud Infrastructure
PubMatic
Salesforce
Integrations
DV Publisher Suite
LiveRamp
Oracle Cloud Infrastructure
PubMatic
Salesforce
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
dunnhumby
Country
United Kingdom
Website
www.dunnhumby.com/retailers/retail-media/dunnhumby-sphere/
Vendor Details
Company Name
Exponential
Founded
2001
Country
United States
Website
exponential.com/e-x-advertising-platform/