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ease
features
design
support

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Description

Revolutionize your omnichannel media effectiveness through the latest advancements in identity-centric marketing capabilities. TruAudience™ empowers marketing and measurement that are driven by data, offering a comprehensive suite of privacy-focused identity resolution, data enhancement, audience targeting, and sophisticated analytics solutions. Elevate your data strategy with a powerful, all-encompassing identity source that allows you to reach and interact with audiences effortlessly across every marketing channel. Continuously assess and enhance the effectiveness of your marketing expenditures to maximize returns. TruAudience integrates your data, teams, and marketing platforms via a unified identity graph, leading to improved results. This enables more precise audience targeting and personalized interactions across both paid and owned media. Optimize your media budget allocation, redefine audience targets, and refine creative and publisher placements to achieve your marketing goals more effectively. By leveraging these innovative tools, your marketing strategy can achieve unprecedented levels of efficiency and effectiveness.

Description

VentiveIQ has created an independent, open data platform that specializes in cookieless identity resolution, onboarding first-party data, and enhancing audience marketing strategies. For businesses grappling with issues like cookie expiration, the complexities of omnichannel activation, or the increasing costs associated with data, VentiveIQ simplifies the process of data integration, audience targeting, and outcome analysis. It equips AdTech companies, publishers, and agencies with essential tools and resources to formulate enduring strategies for identity resolution and engaging with their audiences. By utilizing our innovative solutions, these organizations can not only navigate the challenges posed by cookie deprecation and rising data costs, but also excel in their marketing endeavors. Our mission is to facilitate effortless omnichannel activation, thus enabling businesses to effectively reach and connect with their target audience on various platforms. Ultimately, VentiveIQ aims to empower its clients to adapt and flourish in an ever-evolving digital landscape.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Databricks Data Intelligence Platform
Eyeota
Proximic by Comscore

Integrations

Databricks Data Intelligence Platform
Eyeota
Proximic by Comscore

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

TransUnion

Founded

1968

Country

United States

Website

www.transunion.com/solution/truaudience

Vendor Details

Company Name

VentiveIQ

Country

United States

Website

ventiveiq.com

Product Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Tag Management

Custom Tags
Error Checking
Event Tracking
Policy Management
Roles / Permissions
Rules-Driven Tag Execution
Synchronous / Asynchronous Tags
Tag Library
Tag Variable Mapping
Version Control

Product Features

Alternatives

Alternatives

ONEcount Reviews

ONEcount

GCN Publishing, Inc.
ONEcount Reviews

ONEcount

GCN Publishing, Inc.