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Average Ratings 0 Ratings

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ease
features
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support

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Description

Strike Social has developed an advanced online planning and audience targeting platform, leveraging years of real-world machine learning informed by insights from numerous social advertising campaigns run by industry leaders. By integrating successful historical data with cutting-edge technology, we deliver enterprise-grade solutions that empower our clients to thrive in YouTube and Connected TV advertising. Our proprietary technology enhances media planning by predicting and tracking outcomes based on extensive machine learning, audience analysis, and data. With a long-standing commitment to YouTube advertising, Strike Social's Campaign Lab represents the culmination of thousands of expertly managed and optimized campaigns, driven by skilled media buyers dedicated to achieving optimal results. This robust platform ensures that our customers have the tools they need to navigate the complexities of digital advertising effectively.

Description

sMMMart AI represents a cutting-edge tool for optimizing marketing strategies, hosted on the Google Cloud Platform, which utilizes continuous Bayesian modeling to produce outcomes as frequently as every week. This innovative system automates the process of data ingestion through exclusive connectors and employs the lightweight_mmm library for comprehensive multi-level marketing mix modeling, while presenting insights through Looker Studio. In contrast to conventional modeling techniques, sMMMart AI evaluates contributions throughout the entire marketing funnel across various campaigns and channels, including aspects like media expenditure, pricing strategies, promotional activities, and seasonal trends. By incorporating Bayesian methods, it enhances the accuracy of its predictions and enables scenario planning to visualize potential budget distributions and their projected effects. Furthermore, it adapts to changing data privacy laws by relying on aggregate econometric models instead of tracking individual users, thus providing marketing teams the ability to transcend last-click attribution. This approach reveals the synergies between different channels, assesses the impact of creative tactics at a granular level, and facilitates strategic enhancements across the broader marketing landscape, ultimately empowering teams to make more informed decisions.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Google Cloud Platform

Integrations

Google Cloud Platform

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Strike Exchange

Founded

2013

Country

United States

Website

strikesocial.com

Vendor Details

Company Name

Salestube

Founded

2016

Country

Poland

Website

salestube.tech/smmmart-ai

Product Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Product Features

Alternatives

Alternatives