Compare Scarborough vs. Nielsen Marketing Optimization

Annually, we conduct surveys with over a million individuals worldwide, enabling businesses to swiftly grasp evolving consumer trends. Our user-friendly platform is tailored for busy teams, facilitating the extraction of essential information, customized analysis, and seamless sharing. Identify your ideal customer using more than 250,000 profiling metrics. Utilize question charts to gain insights into the thoughts, emotions, and actions of your audience. Aggregate data and visualizations to craft a compelling narrative for your team. Combine various data points for comprehensive analysis and deeper understanding. Access unparalleled insights into consumer behavior through survey results that capture the perspectives, interests, and actions of billions of individuals globally. We consistently pose the same survey questions across different regions, allowing for detailed insights into local markets while also providing a broader global perspective. Discover what consumers genuinely think about your brand and its competitors, gaining valuable insights into industry leaders and their market positions. This holistic approach ensures that businesses can navigate the complexities of consumer perception effectively.

BoldTrail stands out as the top-rated real estate platform designed to elevate your brokerage through cutting-edge technology that your agents will find both useful and enjoyable. You can highlight your distinctive brand with tailor-made websites that cater to your company, each office, and individual agents. Enhance lead acquisition by offering a modern, portal-like search experience for consumers, complete with smart behavior tracking. With hyper-local area pages, home valuation options, and rich lifestyle data, clients will continue to engage with your brokerage, recognizing you as the local authority. The platform features the most comprehensive lead generation tools available, enabling brokerages, teams, and agents to successfully attract new business regardless of their financial constraints. Additionally, empower your agents to swiftly generate free leads using our user-friendly landing and IDX squeeze pages. You can further increase lead quality while reducing costs through the in-house tools integrated into the platform. Expand your lead sources with automated social media postings, integrated advertising on Google and Facebook, custom text codes, and much more, ensuring a diverse and effective approach to lead generation. As a result, BoldTrail not only enhances the capabilities of individual agents but also strengthens the overall potential of the brokerage as a whole.

MikMak, a SPINS company, is a global software company that provides a leading commerce intelligence and orchestration platform for multichannel brands, helping them grow in real-time. In January of 2026, MikMak was acquired by SPINS, bringing together two category leaders in commerce intelligence and best-in-class data and insights. The combined entity provides brands with an unrivaled, unified view of availability, point-of-sale performance, and consumer behavior, globally and in real-time.

Qloo, the "Cultural AI", is capable of decoding and forecasting consumer tastes around the world. Privacy-first API that predicts global consumer preferences, catalogs hundreds of million of cultural entities, and is privacy-first. Our API provides contextualized personalization and insight based on deep understanding of consumer behavior. We have access to more than 575,000,000 people, places, and things. Our technology allows you to see beyond trends and discover the connections that underlie people's tastes in their world. Our vast library includes entities such as brands, music, film and fashion. We also have information about notable people. Results are delivered in milliseconds. They can be weighted with factors like regionalization and real time popularity. Companies who want to use best-in-class data to enhance their customer experiences. Our flagship recommendation API provides results based on demographics and preferences, cultural entities, metadata, geolocational factors, and metadata.

Communicate with your customers through messages they find valuable and are motivated to respond to. Attentive offers an advanced SMS and email platform driven by AI, designed to assist businesses ranging from large retailers to budding e-commerce entrepreneurs in enhancing customer engagement and generating substantial revenue. Our services will enable you to accurately target your desired audience and track essential metrics, allowing you to fine-tune your marketing strategies effectively. With more than 100 versatile integrations, you can easily link our platform with your existing marketing tools for a more cohesive experience. We collaborate with cutting-edge leaders across various sectors, including retail and e-commerce, food and beverage, as well as media and entertainment. By utilizing Attentive’s innovative SMS and email solutions, you could potentially see a doubling of your return on investment within just a few months. Explore the benefits of our complimentary 30-day trial today to experience the difference firsthand.

Arryved is the technology that ties your whole business together—taproom service, production, online orders, and how you get paid. We serve craft beverage businesses of all kinds: breweries, taprooms, cideries, distilleries, brewpubs, and any venue where hospitality and great drinks meet. Built by people who’ve actually run these spaces, Arryved helps teams serve faster, connect with guests, and stay organized behind the scenes. Our industry-leading POS powers smooth, flexible service; Brewery Management brings clarity to inventory and production; Web Solutions elevate your online shop and website; and our in-house payment processing keeps transactions simple and secure. From tank to taproom, Arryved keeps your business flowing and your fans coming back.

Ecwid by Lightspeed makes it easy to add an online shop to any website or social media profile. Ecwid is used by hundreds of thousands merchants in 175 different countries. It has everything you need for reaching your customers wherever they may be: in-person or through your website, Instagram and Facebook, Amazon, Google Shopping, or Amazon. Ecwid's integrated point-of-sale and email marketing integrations and dedicated mobile app allow you to manage your marketing, sales, and merchandising from anywhere.

Turn the world into your office. 800.com allows you to manage your business from your cell phone. No contract, advanced calling features, forwarding for cell phones, and advanced calling features Increase conversions, brand recall, higher call response, and SMS messaging. Manage extensions, send professional greetings and manage your account online. 800.com offers standard forwarding as well as simultaneous and sequential ringing. Toll free numbers are the best standard for telephone numbers and will be taken seriously by US customers. Local numbers signal that your company isn't focused on doing business in the entire country. Every 800.com member has access to every phone system tool, regardless of the plan they choose. You will not only help your customers avoid long distance fees but also your company.

With a legacy spanning over 50 years in manufacturing, Epicor Kinetic has built a reputation for providing tailored industry-specific solutions globally. Central to the Epicor approach are genuine, long-lasting partnerships, ensuring solutions adapt to dynamic business needs. Kinetic -- the global, AI-powered cloud ERP designed specifically for discrete, mixed-mode, and make-to-order manufacturers in the small and mid-market spaces -- not only addresses current demands but also steers businesses towards Industry 4.0 and smart manufacturing. This forward-thinking approach is complemented by the Epicor commitment to leadership in cloud solutions with unmatched security, simplicity, and support. The Epicor Kinetic user-friendly interface lets average users turn business data into actionable insights and create compelling reports that drive productivity. By leveraging the latest AI, ML, and IoT technologies, the Kinetic user experience facilitates a smooth shift to advanced manufacturing processes. Epicor Kinetic, while primarily cloud-based, also supports on-premises and hybrid models, offering versatile deployment options. Kinetic accelerates customer ambition with solutions for maximizing productivity, growth, and efficiency. That's what makes Epicor the essential partner for the world's most essential businesses.

Next-generation technology for digital signage professionals Yodeck, a cloud-based digital signage platform, is unbeatable. It powers your screen with dynamic content that instantly engages your target audience. Yodeck makes it easy to create, schedule, and design content from the web. To get your message across to those who matter most to you, use attention-grabbing media such as videos, images and PDF files, Office documents, data dashboards, and social media. It provides enterprise-grade security and control. Yodeck's drag-and-drop editing feature allows users to be creative in organizing content into interesting layouts. Yodeck is proud to offer a unique digital signage solution for businesses of all sizes. This includes local diners as well as global leaders like Delta Airlines, Autodesk and Adobe.