Average Ratings 2 Ratings

Total
ease
features
design
support

Average Ratings 0 Ratings

Total
ease
features
design
support

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Description

Salesforce Agentforce Marketing is a comprehensive marketing platform built to transform one-way campaigns into interactive customer experiences. It integrates AI, data, and automation to power conversations across email, mobile, web, and other channels. By centralizing customer data, Marketing Cloud enables real-time personalization at every stage of the customer journey. Autonomous AI agents help marketers create, optimize, and scale campaigns faster. The platform connects marketing and sales teams with shared insights and coordinated workflows. Advanced analytics provide a unified view of performance across channels. Businesses can manage B2B and B2C marketing strategies within the same ecosystem. Built-in loyalty and personalization tools strengthen customer relationships over time. Marketing Cloud adapts to any tech stack and supports organizations of all sizes. It drives measurable growth by increasing engagement while lowering acquisition costs.

Description

Salesforce Koa represents the company's inaugural CRM reasoning model tailored for Agentforce, developed using NVIDIA Nemotron and enhanced by 27 years of accumulated Salesforce CRM expertise to navigate intricate, multi-step tasks in enterprise environments. Rooted in nearly three decades of CRM application experience, it has undergone additional training on a unique synthetic dataset that reflects authentic business processes, workflows, and operational regulations. The scenarios employed during training are designed to replicate the reasoning, tool utilization, and decision-making processes that Agentforce agents engage in throughout the customer journey, which includes activities like lead generation, opportunity qualification, and service case resolution, applicable across over 14 different sectors. Koa is specifically crafted for precise CRM functions and is assessed using Salesforce CRM Bench, incorporating genuine workflows such as opportunity updates, case routing, and follow-up scheduling. According to Salesforce, Koa achieves an 11% increase in accuracy for selecting appropriate actions and recalls customer context with a reliability that is 2.1 times greater than previous models. This innovative approach not only enhances efficiency but also significantly improves the overall customer experience across the board.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Salesforce Agentforce
BigMarker
Blocks
Branch
COZYROC SSIS+ Suite
CollectXpert
Contentsquare
Extole
Foursquare
Insider One
LeadsBridge
MyFormData
NVIDIA Nemotron
Pandium
Pyze
SSIS Data Flow Components
Salesforce Marketing Cloud Personalization
StoreConnect
Tilkee

Integrations

Salesforce Agentforce
BigMarker
Blocks
Branch
COZYROC SSIS+ Suite
CollectXpert
Contentsquare
Extole
Foursquare
Insider One
LeadsBridge
MyFormData
NVIDIA Nemotron
Pandium
Pyze
SSIS Data Flow Components
Salesforce Marketing Cloud Personalization
StoreConnect
Tilkee

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Salesforce

Founded

1999

Country

United States

Website

www.salesforce.com/marketing/

Vendor Details

Company Name

Salesforce

Founded

1999

Country

United States

Website

www.salesforce.com/agentforce/koa/

Product Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Product Features

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