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Description

Discover how Salesforce empowers brands to enhance personalized advertising by leveraging CRM data to engage customers across various platforms. Utilize your first-party data accessible through marketing cloud, sales cloud, and service cloud to inform and optimize your advertising strategies effectively. Leading brands worldwide depend on Salesforce for robust customer data protection and continuous accessibility. Your customer information remains securely within the Salesforce Platform, ensuring no interruptions in service. Instantly synchronize customer records from any digital source, guaranteeing they are consistently current, whether orchestrating campaigns for a handful or millions of individuals. Create targeted audiences across major platforms like Facebook, Google, Instagram, LinkedIn, Twitter, and YouTube, as well as the comprehensive display advertising ecosystem via Audience Studio. Furthermore, attract new potential customers who mirror the behaviors of your most valuable clients by utilizing Salesforce alongside Facebook lookalike audiences and Google similar audiences, thereby expanding your reach and enhancing your advertising efficacy. This holistic approach to customer engagement not only strengthens brand loyalty but also maximizes the impact of your advertising efforts.

Description

Skai is the best marketing platform for brands that want to plan, activate, and measure growth strategies through the most engaging digital channels. Skai is the only marketing platform that combines data-driven insights with best-of-breed optimizing to help brands make informed decisions, scale up and measure performance across Google and Facebook, Microsoft, Amazon and Walmart, Roundel and Apple Search Ads. Machine-learning algorithms and artificial Intelligence from Skai leverage market signals to help companies predict and keep up with the omnichannel customer journey. Skai is backed by Sequoia Capital and Arts Alliance, Tenaya Capital and Bain Capital Ventures.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Facebook Ads
Google Ads
Salesforce
Commanders Act
Delacon
FuseCommander
Improvado
Invoca
LinkedIn
LiveRamp
Microsoft Advertising
Pinterest
Salesforce Data Cloud
Salesforce Marketing Cloud
Sizmek Ad Suite
Snapchat
Tableau
Uptempo
YouTube

Integrations

Facebook Ads
Google Ads
Salesforce
Commanders Act
Delacon
FuseCommander
Improvado
Invoca
LinkedIn
LiveRamp
Microsoft Advertising
Pinterest
Salesforce Data Cloud
Salesforce Marketing Cloud
Sizmek Ad Suite
Snapchat
Tableau
Uptempo
YouTube

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Salesforce

Founded

1996

Country

United States

Website

www.salesforce.com/products/marketing-cloud/digital-advertising/

Vendor Details

Company Name

Skai

Founded

2006

Country

United States

Website

skai.io

Product Features

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Search Engine Marketing (SEM)

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Product Features

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Search Engine Marketing (SEM)

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

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