Salesforce Advertising Studio Description
Salesforce can help brands power 1-to-1 advertising by using your CRM data to reach customers wherever and whenever they want. Your first-party data in sales cloud, marketing cloud, and service clouds can be used to guide and shape your advertising. Salesforce is trusted by the world's most recognizable brands to protect customer data and be available at all times. Salesforce Platform ensures that your customer data is always safe and available at all times. There's also no scheduled downtime. You can sync customer records instantly from any digital channel, and ensure they are always up-to-date -- regardless of whether you manage campaigns for thousands or millions. With Audience Studio, you can build audiences on Facebook, Instagram, LinkedIn and Twitter as well as the entire display advertising ecosystem. Use Salesforce, Facebook lookalike audiences and Google similar audiences to attract new prospects that behave like your high-value customers.
Salesforce Advertising Studio Alternatives
Facebook Ads
Reach out to your future customers and fans. Advertising on Facebook doesn't require you to be an expert. You can create and manage campaigns with simple self-serve tools and track their performance using easy-to-read reports. Facebook is used by more than 2 billion people every month. This means that you can reach any type of audience with ease. The best way to choose the right ad objective is to ask the question, "What's the most important outcome that I want from this advertisement?" This could be sales on your website or downloads of your app, or increased brand awareness. You can use what you know about your audience, such as age, location, and other details, to choose the demographics, interests, and behaviors that best reflect your audience. Next, you will need to decide where your ad will run. This can be on Facebook, Instagram Messenger, Messenger, Audience Network or across all of them. You can also choose to place ads on specific mobile devices during this step.
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Stagelink
Increase brand awareness, increase website traffic, find leads, and convert customers via social media and search. In minutes, you can launch complex advertising campaigns on Facebook, Instagram, Google, and other platforms. Stagelink automatically generates the appropriate ad-audience combinations using available assets and distributes them across relevant advertising platforms. Machine intelligence will allocate budgets and maximize performance. The Stagelink algorithms combine the insights from thousands upon thousands of campaigns with reinforcement-learning techniques to continuously allocate marketing budgets for optimal return. All campaign results can be viewed in one place, giving you actionable insights. Stagelink keeps track of all campaign results in real-time and provides a detailed and accurate performance overview. Trusted by top industry platforms and agencies
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Marin Software
MarinOne is the solution to today's digital marketer challenges. MarinOne combines search, social, as well as eCommerce advertising into one platform. This allows advertisers to maximize the results of digital campaigns and gives them a single view on the customer. Google, Facebook, Amazon and others are fierce competitors. They will not help you make advertising work across channels. Your own data is the most powerful tool a performance marketer has. MarinOne uses all data available, including your CRM, data warehouse, publisher data and third-party signals. MarinOne helps you align your ad campaigns across multiple publishers. This allows you to get the right spend mix while also analyzing each channel’s influence on the other. It is a powerful differentiator for modern performance marketers. MarinOne enhances publisher tools by boosting campaigns to drive performance.
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Digital Marketing Center
Microsoft Advertising now offers a new platform called Digital Marketing Center. This is a Microsoft Garage project. DMC helps small- and medium-sized businesses manage their digital marketing on top social media platforms, including Google Ads, Facebook and Twitter.
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Integrations
Company Details
Company:
Salesforce
Year Founded:
1996
Headquarters:
United States
Website:
www.salesforce.com/products/marketing-cloud/digital-advertising/
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Product Details
Platforms
SaaS
Type of Training
Documentation
Customer Support
Phone Support
Online
Salesforce Advertising Studio Features and Options
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