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Description
Although trade promotion, retail execution, and other essential consumer packaged goods (CPG) functions effectively employ technology to streamline processes and consolidate insights, the field of shopper marketing has yet to embrace such advancements. Our 2018 Shopper Marketing Optimization Report indicates that a staggering 78% of respondents view the efficiency of their shopper marketing processes as average or below. This stagnation in modernization is impeding overall performance, making Shopper Marketing Optimization (SMO) vital for fostering revenue growth in the CPG sector. To enhance your commercial investments, utilize a collaborative budgeting tool that enables managers to link budgets to specific, measurable objectives, distribute resources among various teams or accounts, and monitor performance through immediate reports on spending activities that can be analyzed at the customer, brand, and category levels. This approach fosters teamwork by bringing global teams and agencies together around a single, reliable source of information. Additionally, it incorporates proven methods and financial analytics into planning cycles, ultimately boosting the effectiveness of marketing programs while ensuring that resources are allocated efficiently. By prioritizing these strategies, companies can better align their shopper marketing efforts with modern demands and expectations.
Description
WAIR enhances the shopping experience by ensuring customers select products that fit perfectly. Brands opt for WAIR not only for size and fit recommendations but also for the comprehensive value we provide. Utilizing the largest 3D body dataset globally, WAIR enables businesses to align their offerings with the physique of their customers, thereby optimizing their operations. The WAIR Fit Advisor integrates effortlessly into your online store, guiding shoppers toward selecting the right sizes while simultaneously collecting valuable data for your operational teams. This data aids in refining design, inventory, and marketing strategies that cater to the unique body shapes of your clientele. Additionally, WAIR supports customers in establishing baselines, benchmarking, and fine-tuning their grading systems and regional inventory control, while also allowing for the incorporation of realistic 3D avatars within their digital processes. These solutions are underpinned by WAIR’s extensive database featuring over 2,000,000 3D body scans collected in the past four years. Retailers that implement WAIR's Fit Advisor typically experience a significant 28% boost in conversion rates along with a 21% decrease in size-related returns, leading to enhanced customer satisfaction and operational efficiency. Ultimately, WAIR not only improves fit but also transforms the overall shopping process for both brands and consumers.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Cierant Corporation
Founded
1987
Country
United States
Website
www.cierant.com/explore/shopt/
Vendor Details
Company Name
WAIR
Founded
2020
Website
getwair.com
Product Features
Retail Execution
AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management