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features
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Description

Streamline the process of linking revenue to your campaigns and channels through effective marketing attribution. Spend less time managing multiple reports and dedicate more effort to enhancing your outputs and budget allocation. Enable data-driven decision-making by seamlessly integrating your website, CRM, and marketing applications to access the essential data exactly where it is needed. Monitor interactions such as calls, forms, live chats, and other touchpoints effectively. Effortlessly track every click, call, and conversation directed to your website through our comprehensive forms, live chat, and call tracking solutions. Connect your marketing efforts to clicks, leads, and sales, allowing you to determine what strategies succeed and what falls short. Understand the behavior of high-quality leads to refine your campaigns using value-focused metrics. Your data exists, but the challenge lies in its disconnection, making it difficult to discern which channels are generating new leads or to identify which leads convert into sales. With Ruler's marketing attribution software, you can integrate the data from your leads into your CRM and analytics tools, ensuring you have a holistic view of your marketing performance. This integration empowers marketers to make informed decisions and optimize their strategies effectively.

Description

TrackAd helps e-commerce brands and advertisers answer one critical question: where should every euro of digital marketing budget go to generate the highest return? Rather than relying on a single measurement method, TrackAd combines three complementary approaches. Touchpoint attribution maps the customer journey to show which channels actually drive conversions. Marketing Mix Modeling, built on two years of historical data, uncovers saturation curves so you know exactly when additional spend stops paying off. Lift studies isolate the true incremental effect of branding and consideration campaigns on final sales. All of this feeds NOA, TrackAd's prescriptive intelligence engine. Instead of waiting 5 to 10 hours for expert analysis, decision-makers get actionable budget recommendations in seconds. On average, TrackAd users identify 21% of their spend that can be reallocated toward incremental revenue. Trusted by over 150 European advertisers, including major retail and e-commerce brands.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Google Analytics
AT Internet
Adobe Analytics
Capsule
Connexity
Easyflow
Facebook
Google Ad Manager
Google Ads
Google Data Studio
Google Marketing Platform
Google Sheets
Kelkoo Group
Microsoft Power BI
Nekton.ai
Pinterest
Pipedrive
Snapchat
Telegram
YouTube

Integrations

Google Analytics
AT Internet
Adobe Analytics
Capsule
Connexity
Easyflow
Facebook
Google Ad Manager
Google Ads
Google Data Studio
Google Marketing Platform
Google Sheets
Kelkoo Group
Microsoft Power BI
Nekton.ai
Pinterest
Pipedrive
Snapchat
Telegram
YouTube

Pricing Details

$79 per month
Free Trial
Free Version

Pricing Details

1500€/month
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Ruler Analytics

Founded

2016

Country

United Kingdom

Website

www.ruleranalytics.com

Vendor Details

Company Name

TrackAd

Founded

2015

Country

France

Website

www.trackad.ai/

Product Features

Call Tracking

CRM
Call Log
Call Recording
Call Routing
Caller Identification
Campaign Management
Conversion Tracking
IVR / Voice Recognition
Keyword Tracking

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Product Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Alternatives

Alternatives

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