Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
The Retail Merchandising Mobile Application facilitates collaboration between brand representatives and retail teams for executing in-store marketing initiatives. Through a centralized portal, managers are able to set up various campaigns, create store lists, and establish point-of-sale materials (POSM), as well as provide execution guidance and set audit criteria; these tasks subsequently become accessible via the mobile application. Field personnel are directed to adhere to specific workflows at the store level, where they can document and submit photographic evidence as validation of product placement, along with logging any anomalies such as store closures or renovations. The submitted tasks are subject to multiple levels of review—L1, L2, and L3—with mechanisms in place for tracking discrepancies and assessing compliance. Comprehensive dashboards provide insights into campaign reach, execution progress, individual outlet performance, and overall visibility metrics. The platform is designed to accommodate offline operations in the field and allows for customizable campaign and audit workflows. Targeted primarily at fast-moving consumer goods (FMCG) and consumer packaged goods (CPG) brands, as well as sectors like beverages, consumer electronics, personal care, automotive, and retail chains, it enhances merchandising effectiveness throughout various store locations while fostering a systematic approach to in-store execution.
Description
Trax Retail helps consumer goods manufacturers and retail organizations understand how their products perform at the point of sale. Its AI-powered image recognition technology analyzes store shelf photos to provide visibility into product distribution, availability, share of shelf, pricing, and compliance with merchandising standards. These insights help sales, category management, and trade marketing teams evaluate in-store conditions, identify execution issues, and determine where improvements are needed.
Trax’s image recognition technology became part of FORM through the merger of Trax’s image recognition business with FORM. FORM combines these analytical capabilities with mobile tools for field teams to manage tasks, coordinate store activities, and follow up on identified issues. This connection enables organizations to link shelf-level intelligence with operational workflows, helping teams respond to execution gaps and monitor corrective actions. By bringing together visual data and field operations, Trax Retail supports more informed decisions about product availability, merchandising compliance, and retail performance.
API Access
Has API
No
API Access
Has API
No
Integrations
No details available.
Integrations
No details available.
Pricing Details
Pricing varies by campaign scale, outlet count, user base, and feature requirements. Monthly and annual plans are available. Each plan includes mobile app access, campaign management, audit workflows, dashboards, and support.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
1Channel
Founded
2014
Country
India
Website
www.1channel.co/retail-merchandising-mobile-app
Vendor Details
Company Name
Trax Retail
Founded
2010
Country
US
Website
traxretail.com
Product Features
Retail Execution
AI / Image Recognition
No
Collaboration Tools
No
Data Collection
No
Inspection
No
Pricing / Placement Optimization
No
Product Education
No
Product Promotion Strategy
No
Retail Site Audit
No
Workforce Management
No
Product Features
Retail Execution
AI / Image Recognition
No
Collaboration Tools
No
Data Collection
No
Inspection
No
Pricing / Placement Optimization
No
Product Education
No
Product Promotion Strategy
No
Retail Site Audit
No
Workforce Management
No