Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
The Retail Merchandising Mobile Application facilitates collaboration between brand representatives and retail teams for executing in-store marketing initiatives. Through a centralized portal, managers are able to set up various campaigns, create store lists, and establish point-of-sale materials (POSM), as well as provide execution guidance and set audit criteria; these tasks subsequently become accessible via the mobile application. Field personnel are directed to adhere to specific workflows at the store level, where they can document and submit photographic evidence as validation of product placement, along with logging any anomalies such as store closures or renovations. The submitted tasks are subject to multiple levels of review—L1, L2, and L3—with mechanisms in place for tracking discrepancies and assessing compliance. Comprehensive dashboards provide insights into campaign reach, execution progress, individual outlet performance, and overall visibility metrics. The platform is designed to accommodate offline operations in the field and allows for customizable campaign and audit workflows. Targeted primarily at fast-moving consumer goods (FMCG) and consumer packaged goods (CPG) brands, as well as sectors like beverages, consumer electronics, personal care, automotive, and retail chains, it enhances merchandising effectiveness throughout various store locations while fostering a systematic approach to in-store execution.
Description
Retail Pulse provides instantaneous analytics for displays, visibility into execution, and insights regarding competition, spanning every aisle for CPG and retailers alike. It assesses the share of in-store displays compared to competitors and other products, highlighting missed sales opportunities and ensuring the availability of key SKUs. The platform guarantees top-notch execution of every trade investment made, offering clarity on the effectiveness of point-of-sale materials and adherence to display standards. It meticulously monitors the strategies behind every product and tracks their implementation in the marketplace. Additionally, Retail Pulse enables effective management of new product introductions by confirming distribution and availability. It formulates comprehensive, data-informed strategies related to packaging, pricing, and channel distribution. The system also aims to enhance upselling and cross-selling prospects within each store, while keeping a vigilant watch on competitors' new product launches, pricing strategies, and marketing campaigns. By providing these critical insights, Retail Pulse empowers retailers to make informed decisions that drive sales growth and enhance customer satisfaction.
API Access
Has API
No
API Access
Has API
No
Integrations
No details available.
Integrations
No details available.
Pricing Details
Pricing varies by campaign scale, outlet count, user base, and feature requirements. Monthly and annual plans are available. Each plan includes mobile app access, campaign management, audit workflows, dashboards, and support.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
1Channel
Founded
2014
Country
India
Website
www.1channel.co/retail-merchandising-mobile-app
Vendor Details
Company Name
Retail Pulse
Founded
2020
Country
India
Website
retailpulse.ai/
Product Features
Retail Execution
AI / Image Recognition
No
Collaboration Tools
No
Data Collection
No
Inspection
No
Pricing / Placement Optimization
No
Product Education
No
Product Promotion Strategy
No
Retail Site Audit
No
Workforce Management
No
Product Features
Retail Execution
AI / Image Recognition
No
Collaboration Tools
No
Data Collection
No
Inspection
No
Pricing / Placement Optimization
No
Product Education
No
Product Promotion Strategy
No
Retail Site Audit
No
Workforce Management
No