Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
The decision-making process of a consumer when making a purchase encompasses several stages. From the initial interaction with a brand to their overall experience as a user, various elements play a crucial role in shaping their perceptions and judgments about a brand. At Reconsense, we harness AI-driven tools to explore the intricacies of the consumer's journey, meticulously mapping each interaction, analyzing the choices made, and examining both the actions taken and those not taken in response to suggestions—providing a comprehensive 360-degree view of the customer experience. This approach enables a thorough analysis of consumer demographics, preferences, choices, and expectations regarding the brand. Additionally, the insights gained can be utilized to tailor recommendations and offerings, ultimately leading to a more refined and engaging customer experience that aligns with individual needs. By understanding these dynamics better, brands can foster stronger connections with their consumers.
Description
mParticle is the most popular Customer Data Platform (CDP), for multi-channel consumer brands. Overstock, Venmo and Spotify use mParticle to build a unified customer data pipeline that allows them to win at key moments in the customer journey.
Founded in 2013, mParticle has offices in New York City, London, San Francisco, San Francisco, and Seattle.
API Access
Has API
No
API Access
Has API
No
Integrations
Airship
No
Antavo
No
AppLovin
No
Blueshift
No
Cordial
No
Foursquare
No
Kameleoon
No
Ketch
No
Olo
No
PlotProjects
No
Integrations
Airship
Yes
Antavo
Yes
AppLovin
Yes
Blueshift
Yes
Cordial
Yes
Foursquare
Yes
Kameleoon
Yes
Ketch
Yes
Olo
Yes
PlotProjects
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
Yes
Vendor Details
Company Name
RecoSense Infosolutions
Founded
2014
Country
India
Website
recosenselabs.com
Vendor Details
Company Name
mParticle
Country
United States
Website
www.mparticle.com
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
No
Campaign Management
No
Customer Profiles
No
Customer Segmentation
No
Data Integration
No
Data Matching
No
GDPR Compliance
No
Personalization
No
Predictive Modeling
No
Personalization
A/B Testing
No
Abandoned Cart Saver
No
Account Based Marketing
No
Behavioral Targeting
No
Campaign Segmentation
No
Content Analytics
No
Contextual Targeting
No
Customer Profiles
No
Experience Management
No
Recommendation Engine
No
Website Personalization
No
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
No
Campaign Management
Yes
Customer Profiles
Yes
Customer Segmentation
Yes
Data Integration
Yes
Data Matching
Yes
GDPR Compliance
Yes
Personalization
Yes
Predictive Modeling
Yes
Customer Experience
Action Management
No
Analytics
No
Customer Segmentation
Yes
Dashboard
Yes
Feedback Management
Yes
Knowledge Management
Yes
Multi-Channel Collection
Yes
Sentiment Analysis
Yes
Survey Management
No
Text Analysis
No
Trend Analysis
Yes