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Description

The decision-making process of a consumer when making a purchase encompasses several stages. From the initial interaction with a brand to their overall experience as a user, various elements play a crucial role in shaping their perceptions and judgments about a brand. At Reconsense, we harness AI-driven tools to explore the intricacies of the consumer's journey, meticulously mapping each interaction, analyzing the choices made, and examining both the actions taken and those not taken in response to suggestions—providing a comprehensive 360-degree view of the customer experience. This approach enables a thorough analysis of consumer demographics, preferences, choices, and expectations regarding the brand. Additionally, the insights gained can be utilized to tailor recommendations and offerings, ultimately leading to a more refined and engaging customer experience that aligns with individual needs. By understanding these dynamics better, brands can foster stronger connections with their consumers.

Description

mParticle is the most popular Customer Data Platform (CDP), for multi-channel consumer brands. Overstock, Venmo and Spotify use mParticle to build a unified customer data pipeline that allows them to win at key moments in the customer journey. Founded in 2013, mParticle has offices in New York City, London, San Francisco, San Francisco, and Seattle.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Airship No 
Attentive No 
Bluedot No 
Gimbal by Infillion No 
Herow No 
Insider One No 
Kayzen No 
Ketch No 
Nami ML No 
Olo No 
OneTrust Privacy Automation No 
PAR Ordering No 
Pinterest No 
PlotProjects No 
Regal No 
Scalarr No 
SearchSense Yes 
ShareThis No 
Talon.One No 
White Label Loyalty No 

Integrations

Airship Yes 
Attentive Yes 
Bluedot Yes 
Gimbal by Infillion Yes 
Herow Yes 
Insider One Yes 
Kayzen Yes 
Ketch Yes 
Nami ML Yes 
Olo Yes 
OneTrust Privacy Automation Yes 
PAR Ordering Yes 
Pinterest Yes 
PlotProjects Yes 
Regal Yes 
Scalarr Yes 
SearchSense No 
ShareThis Yes 
Talon.One Yes 
White Label Loyalty Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

RecoSense Infosolutions

Founded

2014

Country

India

Website

recosenselabs.com

Vendor Details

Company Name

mParticle

Country

United States

Website

www.mparticle.com

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting No 
Campaign Segmentation No 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management No 
Recommendation Engine No 
Website Personalization No 

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management Yes 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching Yes 
GDPR Compliance Yes 
Personalization Yes 
Predictive Modeling Yes 

Customer Experience

Action Management No 
Analytics No 
Customer Segmentation Yes 
Dashboard Yes 
Feedback Management Yes 
Knowledge Management Yes 
Multi-Channel Collection Yes 
Sentiment Analysis Yes 
Survey Management No 
Text Analysis No 
Trend Analysis Yes 

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