Compare Primas CX vs. Upstream Works

Squaretalk is a powerful contact center solution that transforms how modern sales teams connect with prospects and customers, convert sales opportunities, and grow their operations. It offers AI Voice Agents, omnichannel communication (including voice, WhatsApp messaging, SMS, and email), powerful call-handling features, and affordable scalability without additional complexity or costs. Squaretalk combines powerful communication tools with intelligent automation to help teams work more efficiently and deliver better customer experiences. Advanced call handling, automated transcripts, and sentiment analysis provide greater visibility into every conversation. The built-in contact management system keeps interactions organized and ensures no lead falls through the cracks. Flexible workflows can be customized to match specific operational needs, while advanced reporting tools offer actionable insights into team performance and business outcomes. Internal chat streamlines collaboration through instant communication, simplified mentoring, efficient escalations, and the consolidation of internal and external conversations within a single platform. Backed by enterprise-grade security, Squaretalk ensures that customer data remains protected and compliant. With local numbers in over 150 popular and niche destinations, we enable businesses of all sizes to establish and maintain a local presence, build trust, support their global expansion, and shorten sales cycles. Discover how Squaretalk’s cloud contact center platform can enhance your team’s connection rates and performance.

net2phone is an AI-powered business communication platform for companies serious about customer experience. Trusted by 500,000+ users and backed by 30+ years of experience, net2phone eliminates the friction of scattered channels and disconnected tools, so every conversation drives retention and growth. Communication breaks down when channels are scattered and tools do not talk to each other. net2phone solves this with a connected business VoIP and unified communications platform built for teams that cannot afford dropped context or slow resolutions. Unite, net2phone's unified communications solution, brings voice, messaging, video, and chat into a single place, with call and video recording, transcription, sentiment analysis on voice calls, automated action item tracking, and AI-generated follow-up emails. AI Agent handles inquiries and completes workflows on its own, answering questions, resolving support cases, scheduling, and managing returns across phone and chat, in 30+ languages, with seamless handoff to human agents when needed. Coach AI analyzes 100% of voice, video, and text interactions, giving managers full visibility into team performance with sentiment analysis, call summaries, and coaching recommendations by user or department. uContact, net2phone's omnichannel contact center, gives high-volume sales and support teams the automation, AI-driven routing, and real-time dashboards they need to deliver consistent customer experiences at scale. Every net2phone solution connects to the tools businesses already use, with a drag-and-drop workflow builder for automating processes without writing code, backed by enterprise-grade security and expert guidance at every step, from setup to integration to ongoing optimization.

CTM is a cloud-based conversation analytics and lead management platform designed to connect marketing attribution with customer communications and sales outcomes. Formerly known as CallTrackingMetrics, the software provides call tracking, conversation intelligence, lead routing, and contact center functionality. Its call tracking technology uses dynamic number insertion to attribute incoming calls to specific advertising campaigns, keywords, websites, and marketing channels. The platform also tracks SMS conversations, website form submissions, and online chats to provide a consolidated view of customer engagement. AI-powered analytics automatically transcribe, summarize, score, and analyze conversations to identify customer sentiment, purchasing intent, and potential sales opportunities. CTM includes AI voice agents that can answer inbound calls, qualify prospects, schedule appointments, and route inquiries to appropriate team members. Workflow automation tools support lead distribution, customer follow-ups, notifications, and CRM updates based on configurable business rules. Its reporting capabilities include real-time dashboards, advertising ROI analysis, agent performance monitoring, and campaign attribution reports. CTM integrates with marketing, analytics, and CRM platforms through native integrations, APIs, webhooks, and customizable automation tools.

Contact center QA teams evaluate 1 to 5% of calls manually. QEval eliminates that bottleneck by applying AI speech analytics and automated scoring to 100% of interactions across voice, chat, and email, using a classification engine trained on 138M+ real conversations. Capabilities span quality monitoring, compliance detection for PCI, HIPAA, and GDPR at 98% accuracy, sentiment analysis, keyword identification, agent coaching workflows, performance gamification, and predictive analytics across 110+ configurable dashboards. Quality scoring runs at 94% accuracy with zero manual intervention. Deployment takes 30 days. Industry standard is 90 to 120. No disruption to live operations. Etech Global Services built QEval from two decades of running Fortune 500 contact centers in healthcare, telecom, retail, banking, and BPO. ISO 27001, SOC 2, PCI-DSS certified. Built for QA leaders and operations teams scaling coverage without adding headcount. QEval also provides call recording management, screen capture, custom evaluation forms, calibration tools for QA consistency, root cause analysis, trend identification, and automated alert systems for compliance breaches. The voice of customer module tracks customer sentiment across touchpoints to identify service gaps and training opportunities. Real-time monitoring lets supervisors intervene during live interactions. Role-based access controls, audit trails, and data encryption ensure enterprise-grade security. QEval supports multi-site and multilingual contact center environments with centralized reporting across locations. API integrations connect QEval with existing CRM, telephony, and workforce management systems. Automated report scheduling delivers insights to stakeholders without manual effort.

Customer experience shouldn't run on disconnected tools and static scripts. Dialpad Contact Center brings voice, digital channels, and human agents together in a single AI-native platform, built to act — not just record — on every customer interaction. This is Agentic AI in practice: agents that reason through a problem, take the next step, and drive it to resolution without waiting on a human to intervene. Where legacy systems leave data trapped in silos, Dialpad Contact Center closes that gap, linking voice and data so context travels with the customer instead of getting lost between systems. The payoff compounds. Dialpad has already generated over 775 million AI recaps, and each new interaction adds to a growing base of operational intelligence — sharper resolution paths, more productive agents, better outcomes quarter over quarter. None of it runs unchecked: Dialpad's Guardian layer keeps AI operations secure and governed, so intelligence scales without sacrificing oversight. In practice, that means up to 80% of issues get resolved autonomously, freeing your team to focus on the conversations that genuinely need a human. Intelligence works at the edge; people stay at the center of the experience. And you don't have to take the ROI on faith. Through Dialpad's Proving Ground, enterprises can validate performance and cost savings before rolling out at scale — a far more reliable path than betting on a brittle, rules-based bot.

Aircall transforms business communications with an intelligent, cloud-based phone system built for modern sales and customer support. More than just a calling tool, it provides an all-in-one hub that connects phone, SMS, and WhatsApp conversations in a single platform. Its AI Assist Pro feature delivers real-time coaching during calls and simplifies follow-up, enabling reps to sell smarter and resolve support issues faster. Teams can leverage advanced capabilities like call routing, IVR, analytics dashboards, and power dialers to maximize efficiency. With integrations across Salesforce, HubSpot, Zendesk, Intercom, Shopify, and 250+ other apps, Aircall seamlessly fits into existing workflows. Businesses benefit from reliable call quality, international number coverage, and scalable features that grow with their needs. Customer stories highlight improvements such as a 4% increase in CSAT scores and the ability to process 25,000+ calls per month with stability and ease. Aircall makes customer conversations more personal, productive, and impactful—without the complexity of traditional systems.

Zendesk serves as a robust customer service platform aimed at optimizing support processes and improving the overall experience for customers. With an extensive array of features such as automated AI tools, messaging, live chat, and customizable workflows, it empowers companies to deliver tailored and effective support through various channels. The platform also integrates effortlessly with other applications and offers real-time analytics, enabling organizations to make informed, data-backed choices. Designed to accommodate businesses of any scale—from emerging startups to established corporations—Zendesk prioritizes scalability, security, and the satisfaction of its users. Ultimately, its versatile solutions ensure that companies can adapt their customer service approach to meet evolving demands efficiently.

DialedIn is a cloud-based call center software built for teams that demand reliability, performance, and control at scale. It streamlines operations with intelligent tools that simplify call management, optimize agent workflows, and improve customer experiences. Rather than adding layers of complexity, DialedIn provides a flexible, scalable system that reduces wasted time and helps contact centers operate more efficiently. From inbound and outbound calling to blended environments, DialedIn is engineered to adapt to evolving business needs while maintaining compliance and uptime. • Intelligent Call Routing: Matches each customer with the right agent to improve satisfaction and better balance workloads. • Proven Dial Strategies: Leverages advanced algorithms to enhance contact rates and reduce downtime. • Customizable Tools: Adapts to your specific operational needs, ensuring that the technology works for you, not the other way around. • 100% US-Based Support: Offers comprehensive support, including technical and account management, ensuring maximum utilization of the dialer. • CleanCallerID™: An innovative feature that monitors and swaps out DIDs tagged as SPAM/SCAM by carriers with fresh DIDs automatically, ensuring uninterrupted customer interaction. With built-in analytics, reporting, and automation features, supervisors gain full visibility into agent performance and call outcomes, allowing for smarter decision-making and stronger ROI. DialedIn is not only designed to maximize live connections but also to keep agents connected with customers through secure, dependable, and user-friendly technology. By removing friction from daily operations, DialedIn empowers contact centers of all sizes to focus less on manual processes and more on delivering excellence.

Sendbird provides AI-powered omnichannel communication solutions, including AI agent for customer service, Chat API, and Business Messaging for seamless customer conversations across mobile apps, websites, social media, and more. Our platform supports iOS, Android, JavaScript, Unity, and .NET. Sendbird’s AI Agent Platform enables businesses to automate customer support across a wide range of channels, including SMS, web, mobile apps, and social media. This solution leverages AI to provide proactive, continuous support by anticipating customer needs and engaging them on their preferred platforms. Businesses can build and manage their own AI agents with an easy-to-use interface, ensuring smooth customer interactions. The platform integrates seamlessly with existing systems, providing businesses with insights into customer conversations, improving agent performance, and offering reliable support in high-traffic environments.

Our autodialer software is used to automate sales calls, payment collections and appointment reminders. It can also be used to broadcast mass emergency voice broadcasting. This system is ideal for Telcos or companies selling callcenter services. It is multi-tenant with billing, white-labeled, and economical to operate as you choose your Voice Provider. Our autodialer software can dramatically increase productivity by dropping busy, disconnected and unanswered lines, passing calls to real people back and answering them, and leaving messages on answering machine.