Vector
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Average Ratings 1 Rating
Description
For over 20 years, we’ve focused on the needs and challenges of enterprise sales and marketing teams. MRP Prelytix® is purpose-built to simplify the complexity of your operating environment, enabling account-based programs that are coordinated with existing marketing programs, across all your global marketing initiatives.
We understand every enterprise has its own set of requirements and constraints, which is why MRP puts you in control. If you have a seasoned ABM team with a ton of bandwidth or limited experience with constrained resources, or even if your tech stack is robust or lacking, we’ve got you covered. At your discretion, you can deploy our predictive insights as a standalone or integrated solution and can even activate our seasoned, global, multilingual ABM experts or tap into our built-in omnichannel deployment services.
Description
Vector is an AI-powered account-based marketing and buyer intelligence platform designed to help B2B revenue teams identify, prioritize, and engage potential customers at the individual contact level. The software collects more than 30 types of buying signals from website activity, research behavior, social engagement, advertising campaigns, CRM records, and other sources. Its website identification technology connects visitor activity to companies and identifiable contacts, allowing marketing and sales teams to understand who is interacting with their digital properties. Vector uses artificial intelligence to evaluate buying signals and classify target accounts into six stages, including Identified, Aware, Interested, Considering, Selecting, and Customer. Unlike traditional black-box scoring models, the platform provides transparent explanations of the activities and individuals contributing to each account's classification. Account Journeys visualizes engagement across buying committees, enriches contact information, identifies decision-makers, and highlights stakeholders who have not yet interacted with the business. Audience segmentation and activation tools enable marketers to launch contact-level advertising campaigns, synchronize audiences with supported advertising platforms, and coordinate personalized outreach. Automated sales notifications provide representatives with contextual information about job changes, website visits, research activity, and other relevant buying signals. Vector also includes campaign performance reporting, AI-generated account stories, marketing attribution, and integrations with CRM and go-to-market applications to help organizations measure pipeline influence and improve revenue operations.
API Access
Has API
Yes
API Access
Has API
No
Integrations
Adobe Marketo Engage
Yes
Salesforce
Yes
Apollo
No
Dash0
No
Docusign
No
FirstQuadrant
No
HockeyStack
No
HubSpot Customer Platform
No
HubSpot Marketing Hub
No
Meta Ads
No
Integrations
Adobe Marketo Engage
Yes
Salesforce
Yes
Apollo
Yes
Dash0
Yes
Docusign
Yes
FirstQuadrant
Yes
HockeyStack
Yes
HubSpot Customer Platform
Yes
HubSpot Marketing Hub
Yes
Meta Ads
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
$399 per month
Growth:
$1500 per month (paid annually)
Custom Intent Topics: $100/month per topic
Email Enrichment: $199/month
$1500 per month (paid annually)
Custom Intent Topics: $100/month per topic
Email Enrichment: $199/month
Free Trial
No
Free Version
Yes
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
MRP
Founded
2002
Country
United States
Website
www.mrpfd.com
Vendor Details
Company Name
Vector.co
Founded
2022
Country
United States
Website
www.vector.co
Product Features
Account Based Marketing
Analytics
Yes
Campaign Personalization
Yes
Customer Segmentation
Yes
Engagement Monitoring
Yes
Lead Nurturing
Yes
Lead Scoring
Yes
Progress Tracking
Yes
Prospecting Tools
Yes
Target Account Identification
Yes
Buyer Intent
B2B Lead Generation
Yes
CRM Integration
Yes
Channel Attribution
Yes
Competitor Analysis
Yes
Content Marketing
No
Customer Journey Mapping
Yes
Customer Profiles
Yes
Intent Data
Yes
Lead Notifications
Yes
Lead Scoring
Yes
Channel Marketing
Campaign Management
Yes
Channel Analytics
Yes
Content Management & Sharing
No
Incentive Management
No
Inventory Control
No
Lead Management
Yes
Multiple Channel Configurations
Yes
Order Management
No
Partner Management
Yes
Pipeline Management
Yes
Social Promotion
No
Marketing Analytics
A/B Testing
Yes
Campaign Management
Yes
Channel Attribution
Yes
Customer Journey Mapping
Yes
Dashboard
Yes
Performance Metrics
Yes
Predictive Analytics
Yes
ROI Tracking
Yes
Social Media Metrics
No
Website Analytics
Yes
Marketing Attribution
Attribution Modeling
Yes
Audience Segmentation
Yes
Conversion Tracking
Yes
Cross-Channel Attribution
Yes
Customer Journey Mapping
Yes
Multi-Touch Attribution
Yes
Predictive Analytics
Yes
ROI Tracking
Yes
Product Features
Buyer Intent
B2B Lead Generation
No
CRM Integration
No
Channel Attribution
No
Competitor Analysis
No
Content Marketing
No
Customer Journey Mapping
No
Customer Profiles
No
Intent Data
No
Lead Notifications
No
Lead Scoring
No