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Description
Our platform for behavioral segmentation and personalization, driven by AI, demonstrates how to harmonize your content, messaging, and branding with customer expectations for a more significant impact. Regardless of whether you are targeting a singular customer type or multiple groups, our scientifically-backed, human-centered insights can assist nearly everyone on your team. Established by seasoned technology professionals, Power Personas aims to simplify the challenges posed by B2B software applications, ensuring they address everyday issues without complicated learning processes or overwhelming information demands. If you represent an agency, design firm, development studio, or sales and marketing consultancy that develops personas or Ideal Customer Profiles (ICPs) for your initiatives, we believe our solution can help you save both time and resources while providing a more comprehensive and actionable understanding than what you currently possess. Power Personas was specifically designed to address these challenges, streamlining the creation of data-driven personas to be both quick and affordable, ultimately enhancing your project's efficiency and effectiveness. With our platform, you can unlock deeper insights into your audience, empowering your team to make informed decisions that resonate with your target market.
Description
Silhouette™ stands as the pioneering audience intelligence platform designed to define and engage anonymized personas through the analysis of earned media consumption, influencers, passions, personalities, and interests. By leveraging social data, Silhouette™ provides precise, actionable insights and media campaigns tailored to any specific persona or target audience. This innovative platform addresses the challenge of evaluating social influencer initiatives by linking social content engagement to tangible company revenue and various business metrics. For the first time, brands can transform their market research, marketing personas, and surveys into expansive, addressable audiences. At the heart of Silhouette™ is a comprehensive social identity graph that encompasses over 1.2 billion profiles gathered from 60 diverse platforms, more than a million websites, 300 million unique email accounts, and upwards of one billion IP addresses and mobile devices, making it a formidable tool in audience analytics. This extensive database equips brands with the capability to make informed decisions and tailor their strategies effectively.
API Access
Has API
API Access
Has API
Integrations
Microsoft Excel
Pulsar Platform
Winmo
Pricing Details
$12 per month
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Power Personas
Founded
2021
Country
United States
Website
www.powerpersonas.com
Vendor Details
Company Name
StatSocial
Founded
2012
Country
United States
Website
www.statsocial.com
Product Features
Personalization
A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization
Product Features
Audience Intelligence
AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking