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Description
Having a large customer base is advantageous! These top-of-funnel initiatives engage with potential customers who have yet to buy from your brand, with the potential to scale to over 200 million households in the U.S. We leverage interest and behavioral analytics to create audience personas, employing lookalike models derived from your customer relationship management data. By experimenting with various audience segments and data sources, we continuously refine and enhance strategies that yield the best results for your business. Don't miss out on the opportunity to convert website traffic into sales. Our effective mid-funnel strategies utilize identity resolution to connect website visits to mailing addresses, enabling you to re-target those visitors through Direct Mail. With programmatic triggers, you can tailor your communications based on user activity, such as specific page visits or traffic sources, and synchronize these efforts with other marketing channels like email and social media. Elevate your customer lifetime value; our bottom-of-funnel campaigns are designed to achieve the highest conversion rates by motivating repeat purchases and re-engaging customers who have previously lapsed. By employing these comprehensive strategies, you can create a robust marketing ecosystem that maximizes both engagement and profitability.
Description
Shopkick, developed by Trax, is a platform designed to enhance shopper engagement by turning the shopping process into an interactive game, rewarding users for various activities such as browsing content, interacting with merchandise in stores, and completing purchases. In contrast to conventional discount strategies, Shopkick motivates consumer actions through a system of "kicks," which can be accrued by scanning product barcodes, watching promotional videos, or submitting purchase receipts. This innovative method stimulates spontaneous buying, with a significant 98% of shoppers expressing willingness to explore a new brand when it appears in the Shopkick application. The platform also delivers top-of-funnel marketing solutions, including videos, lookbooks, in-app notifications, and push alerts, designed to elevate brand visibility and influence consumer perceptions during key decision-making moments. Additionally, Shopkick equips brands with valuable first-party data and comprehensive analytics, such as demographics, geographical information, basket analysis, and buying patterns, thereby ensuring brands have full transparency and assurance in their marketing efforts. By leveraging these insights, brands can refine their strategies and better meet the needs of their target audience.
API Access
Has API
API Access
Has API
Integrations
Ethyca
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Postie
Founded
2017
Country
United States
Website
postie.com
Vendor Details
Company Name
Trax
Country
United States
Website
traxretail.com/solutions/trax-engagement/shopkick/
Product Features
Direct Mail Automation
A/B Testing
Analytics/Reporting
Campaign Management
Data Import/Export
Delivery Tracking
Design Management
Event Triggered Mailings
List Scrubbing
Mailing List Purchasing
Mailing Services Integration
Pre-made Templates
Printing Services Integration
Response Alerts
Product Features
Customer Engagement
Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content