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Description
Introducing Poplar, a programmatic platform that leverages API capabilities to help brands effortlessly craft personalized direct mail campaigns in just minutes. With our user-friendly interface, you can quickly establish and launch both one-time and ongoing campaigns, seamlessly integrating with top marketing automation tools, e-commerce platforms, and cloud services. Personalize your mailings with dynamic HTML templates that allow for tailored imagery and text for each recipient. Engage with visitors who have abandoned their shopping carts through targeted direct mail, and easily upload custom mailing lists while creating cross-sell opportunities and triggers for existing customers, all while choosing from various postage options, delivery speeds, and scheduling preferences. Whether you want to send a single piece or a million, benefit from competitive per-piece rates without any hidden SaaS or subscription costs. Our platform also incorporates robust multivariate testing features, empowering marketers to efficiently assess and enhance various campaign elements across multiple channels, ensuring maximum effectiveness and engagement. By utilizing these advanced tools, brands can significantly elevate their marketing strategies and achieve impressive results.
Description
Direct mail campaigns that integrate with other channels take only minutes and not weeks to produce. Each piece of mail you send will be sent to you with information about the status of its delivery and response. All of this information is synced with your CRM or Marketing Automation to enhance your email and digital marketing. Business people receive over 120 emails per day. Over 8,000 messages are stored in an average Gmail account. Postalytics®, which enables you to stand out, delivers personalized messages directly to your audience. This creates a deeper impression than emails alone. Postalytics®, which combines offline delivery and online response tracking, gives you insight into the effectiveness of each campaign. You will know the status of every piece mail, including whether it has been delivered, forwarded, or returned. Our patent-pending direct mail audience tracking gives you a detailed understanding about how your audience responds to and converts online.
API Access
Has API
No
API Access
Has API
No
Integrations
Wufoo
Yes
Zapier
Yes
Automate.io
Yes
Axis LMS
No
Cordial
Yes
Customer.io
Yes
GreenRope
No
HubSpot CRM
Yes
HubSpot Customer Platform
Yes
HubSpot Marketing Hub
Yes
Integrations
Wufoo
Yes
Zapier
Yes
Automate.io
No
Axis LMS
Yes
Cordial
No
Customer.io
No
GreenRope
Yes
HubSpot CRM
No
HubSpot Customer Platform
No
HubSpot Marketing Hub
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
Yes
Free Version
Yes
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Share Local Media
Founded
2016
Country
United States
Website
heypoplar.com
Vendor Details
Company Name
Postalytics
Founded
2008
Country
United States
Website
www.postalytics.com
Product Features
Direct Mail Automation
A/B Testing
No
Analytics/Reporting
No
Campaign Management
No
Data Import/Export
No
Delivery Tracking
No
Design Management
No
Event Triggered Mailings
No
List Scrubbing
No
Mailing List Purchasing
No
Mailing Services Integration
No
Pre-made Templates
No
Printing Services Integration
No
Response Alerts
No
Product Features
Campaign Management
Channel Management
Yes
Contact Database
Yes
Email Marketing
No
Event Triggered Actions
Yes
Lead Management
Yes
Multi-Campaign
Yes
Direct Mail Automation
A/B Testing
No
Analytics/Reporting
No
Campaign Management
No
Data Import/Export
No
Delivery Tracking
No
Design Management
No
Event Triggered Mailings
No
List Scrubbing
No
Mailing List Purchasing
No
Mailing Services Integration
No
Pre-made Templates
No
Printing Services Integration
No
Response Alerts
No
