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features
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support

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Description

Conventional market research often proves to be labor-intensive, inconsistent when applied broadly, and susceptible to bias. People Pattern employs advanced data science methodologies to derive practical marketing insights from the vast array of impartial opinions and data produced by social media users, a process we term audience intelligence. Unlike most social marketing platforms that concentrate on brand-related discussions, the true treasure of insights lies in understanding the individuals participating in those discussions. By leveraging stringent data science techniques, People Pattern empowers marketers to comprehend the PEOPLE driving brand conversations, enabling them to transcend superficial metrics and adopt increasingly sophisticated strategies for analyzing, targeting, and engaging high-impact audience segments. This shift not only enhances marketing effectiveness but also fosters deeper connections between brands and their audiences.

Description

Silhouette™ stands as the pioneering audience intelligence platform designed to define and engage anonymized personas through the analysis of earned media consumption, influencers, passions, personalities, and interests. By leveraging social data, Silhouette™ provides precise, actionable insights and media campaigns tailored to any specific persona or target audience. This innovative platform addresses the challenge of evaluating social influencer initiatives by linking social content engagement to tangible company revenue and various business metrics. For the first time, brands can transform their market research, marketing personas, and surveys into expansive, addressable audiences. At the heart of Silhouette™ is a comprehensive social identity graph that encompasses over 1.2 billion profiles gathered from 60 diverse platforms, more than a million websites, 300 million unique email accounts, and upwards of one billion IP addresses and mobile devices, making it a formidable tool in audience analytics. This extensive database equips brands with the capability to make informed decisions and tailor their strategies effectively.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Microsoft Excel
Pulsar Platform
Winmo

Integrations

Microsoft Excel
Pulsar Platform
Winmo

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

People Pattern

Founded

2013

Country

United States

Website

peoplepattern.com

Vendor Details

Company Name

StatSocial

Founded

2012

Country

United States

Website

www.statsocial.com

Product Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Product Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Alternatives

Alternatives