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Description
Peer39 serves as a sophisticated platform for contextual advertising, delivering innovative, cookie-free data solutions tailored for today’s marketers. Its extensive array of tools is crafted to improve targeting precision and campaign effectiveness across multiple digital platforms, encompassing web, mobile, and Connected TV (CTV). The platform is recognized for having the largest and most reliable cookieless pre-bid contextual category library in the industry, allowing advertisers to pinpoint relevant, appropriate, safe, and high-quality inventory for their targeting efforts. Additionally, Peer39 conducts brand safety and suitability evaluations, ensuring that advertisements are placed in contexts that resonate with brand values. With its robust CTV targeting and reporting capabilities, Peer39 guarantees brand safety and transparency across a vast array of channels. Moreover, it equips publishers with tools to optimize their revenue streams by harnessing Peer39's contextual data and analytical insights, making it a vital resource in the evolving digital marketing landscape. In this way, Peer39 not only supports advertisers but also enhances the overall ecosystem for publishers, promoting a healthier advertising environment.
Description
Zefr operates as a video advertising platform that provides targeted video ad placements prior to launch. This platform allows advertisers to execute extensive video campaigns tailored to specific brand preferences, ensuring precision, control, and effectiveness in their outreach. With a focus on YouTube, Zefr’s technology facilitates sophisticated, dynamic targeting aimed at the most relevant videos for brands. Our solutions ensure that video content is targeted precisely on the largest video-sharing platform globally. For brands, achieving success in the online video landscape begins with strategically aligning with suitable content. When your advertisement is placed alongside the right content and context, it can lead to significant immediate media impact while also enhancing long-term brand value. The operational process begins with Zefr identifying every new video uploaded to YouTube. We meticulously analyze the video’s meta-data to understand its context and assess its potential relevance for brand advertising. Additionally, our proprietary forecasting model estimates the expected views and impressions, enabling brands to effectively maximize the reach of their advertising campaigns. Ultimately, Zefr empowers advertisers to connect their messages with the right audience in an optimal setting.
API Access
Has API
API Access
Has API
Integrations
Adloox
Basis DSP
Google Ads
Nexxen
Nielsen Marketing Cloud
YouTube
comScore
Integrations
Adloox
Basis DSP
Google Ads
Nexxen
Nielsen Marketing Cloud
YouTube
comScore
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Peer39
Founded
2006
Country
United States
Website
www.peer39.com
Vendor Details
Company Name
Zefr
Founded
2009
Country
United States
Website
zefr.com/video-advertising
Product Features
Product Features
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization