Compare Pathmetrics vs. Variation Swatches

CallTrackingMetrics is the only SaaS platform that uses call tracking and conversion intelligence to inform contact center automation--resulting in a more personalized customer experience. Find out which marketing campaigns are generating leads or conversions and use that data for automated call flows and to power your contact centre. Our phone, text, online, and live chat tools allow you to unify communications across your organization. CallTrackingMetrics is trusted by more than 100,000 users worldwide to manage communications for their sales, marketing, and service teams. Call tracking features include reliable dynamic numbers insertion (DNI), for session-level attribution, local and toll-free tracking numbers, and omnichannelattribution across calls, texts and form fills. Contact center features include a browser-based softphone and smart routing options.

Klaviyo empowers businesses to create smarter digital relationships by transforming customer data into meaningful, impactful experiences. From email and SMS to web interactions and reviews, Klaviyo makes it easy for B2C brands to engage customers at every touchpoint. Trusted by over 157,000 businesses, Klaviyo helps drive faster, more efficient revenue growth. Klaviyo’s 350+ integrations making getting started easy for marketers. Some key features of the platform include predictive analytics, AI automation, optimized templates, A/B testing, and intuitive segmentation and email flows to ensure marketers are reaching their audience with the right message at the right time. The solution also supports integration with payment processing and point of sale (POS) software solutions, such as Magento, Shopify, and WooCommerce.

Triple Whale consolidates all metrics from all your tools and puts them in your pocket. We simplify, inform, and save you time. We integrate eCommerce and marketing data from all your favorite apps so you don't have to switch between tabs and apps. All your data can be tracked, tested, and interpreted. Data backing your decisions makes it easier to make informed decisions. AI is being developed to reduce errors and improve your operations across all your tools. You can quickly gain insight into what is working and what isn't, so that you can strategize, optimize, and maximize growth. Get to know all about your customers' spending habits. Forecast and track your most important D2C metrics. You can send daily, weekly, or monthly reports to everyone in the company. You can choose from a template or create your own metrics. Wondering how a 0.5% increase in your conversion rate could affect your profit? Our calculator uses your data for real insight. You can adjust your dashboard to make it work for you and your team. Moby by Triple Whale is an innovative AI-driven data platform designed to help brands and agencies unlock deep marketing insights quickly and efficiently. Its AI agents automatically analyze performance data across marketing channels, identifying trends in creative effectiveness, customer retention, and acquisition strategies. These agents provide precise recommendations on budget allocation to maximize return on investment and offer actionable fixes to increase website conversion rates. Trusted by brands like LSKD, Dixxon Flannel Company, and Porter Media, Moby has demonstrated success in detecting affiliate fraud, slashing reporting time, and boosting ROAS without increasing ad spend.

CampaignTrackly enables marketers to create a centralized, consistent, and standardized campaign URL tracking process putting an end to missing or inaccurate advertising data and ineffective marketing decisions. Its powerful automation and integration tools simplify the process of creating and managing campaign URLs, and empowers marketers to take control of their campaign data while saving a ton of time. The platform offers over 65 automation features that translate into a seamless, user-friendly and easy to adopt tool. It reduces tech overload, eliminates interruptions and allows campaign URL producers to create UTM links without leaving their favorite apps - Excel, Google sheets, an ESP (Mailchimp, HubSpot, Marketo, etc.) Integrating with key marketing platforms, including SalesForce and WorkFront, CampaignTrackly offers completely automated campaign URL workflows, eliminating manual work and errors. Customers use CampaignTrackly to automate, and standardize their campaign URLs, generating reliable insights that lead to effective marketing decisions and higher ROI.

Identity Matrix helps you increase revenue while spending less. The platform identifies 70% of US web visitors at a person-level. Set up page intent and lead scoring rules, then store them directly in your CRM for direct outreach. With person-level attribution, market-leading contact information, and a full view of the customer journey, Identity Matrix helps you solve marketing's toughest questions: 1. Where is your best traffic coming from? 2. What does the customer journey look like - step by step? 3. How can I contact high-intent, in-market leads? With upcoming GenAI features to help with customer journey analysis, conversion rate optimization suggestions and more, Identity Matrix is the data provider your competitors are switching to.

Captain Compliance is a privacy management platform that simplifies compliance with global data protection legislation and new AI regulatory requirements. Our Consent Management Platform allows businesses to easily manage user consent, and create customized cookie banners. Our advanced Cookie Scanner automatically detects and categorizes all cookies on your site, ensuring compliance with a dynamic policy. Our DSAR Portal streamlines requests from data subjects, while our AI Compliance Tool monitors and adapts to evolving regulations. We even offer a virtual DPO or CPO if data privacy guidance is needed. Our Hosted Privacy Policy Generator automatically updates your privacy policies in real-time to ensure that they are always up-to date with the latest legal requirements. Captain Compliance offers you the tools to maintain regulatory compliance and protect user data at an affordable price.

Convesio gives commerce businesses the edge they need to grow faster — combining ultra-reliable WordPress hosting with seamless, built-in payment processing. At the heart of it all is ConvesioPay, a powerful payments platform that integrates directly with your hosting stack. No clunky plugins. No middlemen. Just faster, more secure transactions that help you convert and scale without friction. With auto-scaling containers, PCI-compliant infrastructure, and real-time revenue insights, Convesio removes the bottlenecks that slow down online stores. It’s performance, payments, and peace of mind — all in one place. Highlights: Integrated payments through ConvesioPay Built for WooCommerce and high-traffic stores Enterprise-grade uptime and scalability Security-first, PCI-compliant environment Real-time performance and revenue visibility

WorkBright removes the bottlenecks that slow down hiring so you can get new employees to work up to 8x faster without compromising security or accuracy. What makes WorkBright different? 𝗨𝘀𝗲𝗿-𝗳𝗶𝗿𝘀𝘁 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 - No clunky, confusing interfaces here. WorkBright's tools are easy and intuitive for new hires and hiring teams alike. 𝗜𝗻𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗛𝗶𝗿𝗶𝗻𝗴 - Any device, any location, vision impaired mode, and preparer translator workflows. 𝗦𝘂𝗽𝗲𝗿 𝗜-𝟵 𝗦𝗲𝗰𝘁𝗶𝗼𝗻 𝟮 - Say no to the $100 notary. Their geo-validated document inspection is more convenient, 100% compliant, and costs less than $20 per I-9. 𝗠𝗮𝗱𝗲 𝗳𝗼𝗿 𝗠𝗼𝗯𝗶𝗹𝗲 - 80% of employees effortlessly complete paperwork using their smartphones. 𝗙𝘂𝗹𝗹𝘆-𝗜𝗻𝗱𝗲𝗺𝗻𝗶𝗳𝗶𝗲𝗱 𝗜-𝟵 - WorkBright guarantees their remote hr platform is compliant with US hiring laws, or they foot the bill in an audit. 𝗭𝗘𝗥𝗢 𝗔𝘂𝗱𝗶𝘁 𝗙𝗶𝗻𝗲𝘀 - They’ve helped more than a million people complete Form I-9 with ZERO employer penalties. A perfect track record they intent to keep. 𝗖𝗲𝗿𝘁𝗶𝗳𝗶𝗲𝗱 𝗕 𝗖𝗼𝗿𝗽 - WorkBright has been certified to the highest standard of transparency and accountability.

Trusted by over 25 million users worldwide, Jotform is an all-in-one platform that simplifies data collection, workflow automation, and online sales, all without coding. With Jotform’s drag-and-drop Form Builder, businesses can create customized forms and surveys to collect leads, contact information, payments, appointments, and e-signatures with ease. Choose from over 10,000 templates for everything from feedback surveys to registration forms, or build your own from scratch. Jotform's advanced features, such as conditional logic, autoresponders, and over 200 integrations, further streamline processes. In addition, Jotform's AI-powered Agents offer real-time customer support by guiding users through the form submission process, answering questions, and ensuring a smooth experience, all while reducing the need for manual intervention. With Jotform’s Store Builder, you can also set up an online store, sell products, services, and subscriptions, collect donations, and receive payments through 30+ supported payment gateways. Finally, Jotform’s tools like Approvals, PDF Editor, and Report Builder help businesses transform collected data into actionable insights and automate workflows for even greater efficiency.

Partnering with Salesforce, Titan Forms and Apps are a game-changer in the industry, making the world’s number #1 CRM accessible, and effortless for anyone to use. At the touch of a button, and with zero code, experience strength, speed, and agility for Salesforce Forms and your business processes. Slash time to market, nuke code, and tackle any use case on a single platform. Our best-of-breed forms and applications for Salesforce cater to any industry and it’s our mission to provide custom solutions for difficult problems. Build beautiful web portals, sign documents, generate docs, send surveys, automate contracts, fill out Salesforce forms, and so much more in just a few simple clicks. No code required and with our new AI assistant you can build even faster and with fewer errors. We are the only product on the market that empowers you to send data to Salesforce and pull it back in real-time without any development or added expense. Our customers and partners are the heartbeat of Titan. If you need a feature, simply request it via our Titan X Lab and we will consider it for our roadmap! So what’s stopping you? Schedule a demo today.