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Description

Enhance the journeys of B2B buyers by delivering intelligent and cohesive content experiences that not only captivate buyers but also boost marketing efforts and empower sales teams. Traditional marketing strategies often fall short in meeting the expectations of brands and the needs of buyers, a situation exacerbated by the pandemic as it led to an escalation in content consumption and a shift towards more consumer-like behaviors in the workplace. To maximize the value of every costly click, it’s crucial to provide your audience with timely and relevant information. Channel your sales and marketing resources toward the platforms where your audience is most active. Minimize obstacles by crafting real-time content journeys using AI technology and removing unnecessary barriers. Additionally, implement micro-personalized content paths tailored to your audience’s unique consumption patterns, ensuring that each interaction is relevant and engaging. By doing so, brands can foster deeper connections and drive higher engagement throughout the buyer's journey.

Description

Your team needs to be trusted to provide valuable insights to your prospects and customers. Curated content can build trust and deepen relationships. It's easier to find, collaborate, and share relevant third-party content. This helps customers become loyal leads. Our technology analyzes millions upon millions of articles each month to ensure that we only present the best. Our technology integrates with many of your favorite email, social media, and CRM tools, making it easy to share great content with your followers.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

6sense Yes 
Allego Yes 
Aprimo Yes 
Axis LMS No 
Buffer No 
Constant Contact No 
Denim Social No 
Digital Agent No 
Hootsuite Amplify No 
HubSpot CRM No 
HubSpot Customer Platform No 
HubSpot Marketing Hub No 
Lately No 
Mailchimp No 
Proofpoint Digital Risk Protection No 
Shutterstock No 
Sniply No 
Socxly No 
Vidyard Yes 
Wix No 

Integrations

6sense No 
Allego No 
Aprimo No 
Axis LMS Yes 
Buffer Yes 
Constant Contact Yes 
Denim Social Yes 
Digital Agent Yes 
Hootsuite Amplify Yes 
HubSpot CRM Yes 
HubSpot Customer Platform Yes 
HubSpot Marketing Hub Yes 
Lately Yes 
Mailchimp Yes 
Proofpoint Digital Risk Protection Yes 
Shutterstock Yes 
Sniply Yes 
Socxly Yes 
Vidyard No 
Wix Yes 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Pricing Details

$15 per month
Whether you are a marketing "team of one" or part of a larger team implementing a complex curation strategy that requires approval or compliance workflows - there's an UpContent plan for you.
Free Trial Yes 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

PathFactory

Founded

2012

Country

Canada

Website

www.PathFactory.com

Vendor Details

Company Name

UpContent

Founded

2017

Country

United States

Website

www.upcontent.com

Product Features

Account Based Marketing

Analytics Yes 
Campaign Personalization Yes 
Customer Segmentation Yes 
Engagement Monitoring Yes 
Lead Nurturing Yes 
Lead Scoring Yes 
Progress Tracking Yes 
Prospecting Tools No 
Target Account Identification No 

Content Marketing

Audience Targeting Yes 
Brand Management Yes 
Campaign Management No 
Categorization / Grouping Yes 
Conversion Tracking Yes 
Distribution Management Yes 
Editorial Calendar No 
Multi-Channel Publishing Yes 
Publish Scheduling No 
SEO Management No 
Social Media Management No 
Video Management No 

Customer Data Platforms (CDP)

Behavioral Analytics Yes 
Campaign Management No 
Customer Profiles No 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching No 
GDPR Compliance Yes 
Personalization Yes 
Predictive Modeling No 

Lead Generation

Contact Discovery Yes 
Contact Import/Export No 
Lead Capture Yes 
Lead Database Integration No 
Lead Nurturing Yes 
Lead Scoring Yes 
Lead Segmentation No 
Pipeline Management No 
Prospecting Tools No 
Visitor Identification Yes 

Product Features

Content Marketing

Audience Targeting No 
Brand Management Yes 
Campaign Management Yes 
Categorization / Grouping Yes 
Conversion Tracking Yes 
Distribution Management Yes 
Editorial Calendar No 
Multi-Channel Publishing Yes 
Publish Scheduling Yes 
SEO Management No 
Social Media Management Yes 
Video Management No 

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