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features
design
support

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Description

We stand apart from conventional data cooperatives. Utilizing our proprietary algorithms, we merge traditional data sources, such as individual buying patterns, with the innovative and largely unexplored realm of online browsing behavior and purchase intent. This distinctive blend of data enables us to enhance the effectiveness of traditional Coop lists and to pinpoint previously unidentified website visitors for direct mail outreach. In the eyes of a typical data cooperative, two individuals who purchased a pair of shoes last month might appear identical, sharing the same purchasing history and having equal chances of buying another pair. However, at Path2Response, we discern a deeper story; one customer is content with their purchase, while the other is still actively searching online for a second pair of shoes. Although both customers are potentially valuable, we recognize that the second customer is currently in the market, demonstrating an intent to make a follow-up purchase. This nuanced understanding allows us to tailor our outreach more effectively, ensuring that we engage with the right customers at the right time.

Description

Introducing Poplar, a programmatic platform that leverages API capabilities to help brands effortlessly craft personalized direct mail campaigns in just minutes. With our user-friendly interface, you can quickly establish and launch both one-time and ongoing campaigns, seamlessly integrating with top marketing automation tools, e-commerce platforms, and cloud services. Personalize your mailings with dynamic HTML templates that allow for tailored imagery and text for each recipient. Engage with visitors who have abandoned their shopping carts through targeted direct mail, and easily upload custom mailing lists while creating cross-sell opportunities and triggers for existing customers, all while choosing from various postage options, delivery speeds, and scheduling preferences. Whether you want to send a single piece or a million, benefit from competitive per-piece rates without any hidden SaaS or subscription costs. Our platform also incorporates robust multivariate testing features, empowering marketers to efficiently assess and enhance various campaign elements across multiple channels, ensuring maximum effectiveness and engagement. By utilizing these advanced tools, brands can significantly elevate their marketing strategies and achieve impressive results.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

ActiveCampaign
Adobe Marketo Engage
Automate.io
Blueshift
Braze
Cordial
Customer.io
Drip
HubSpot CRM
HubSpot Customer Platform
Iterable
Klaviyo
Mailchimp
Mixpanel
Ortto
Shopify
Simon AI
Wufoo
Zapier

Integrations

ActiveCampaign
Adobe Marketo Engage
Automate.io
Blueshift
Braze
Cordial
Customer.io
Drip
HubSpot CRM
HubSpot Customer Platform
Iterable
Klaviyo
Mailchimp
Mixpanel
Ortto
Shopify
Simon AI
Wufoo
Zapier

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Path2Response

Founded

2013

Country

United States

Website

path2response.com

Vendor Details

Company Name

Share Local Media

Founded

2016

Country

United States

Website

heypoplar.com

Product Features

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Direct Mail Automation

A/B Testing
Analytics/Reporting
Campaign Management
Data Import/Export
Delivery Tracking
Design Management
Event Triggered Mailings
List Scrubbing
Mailing List Purchasing
Mailing Services Integration
Pre-made Templates
Printing Services Integration
Response Alerts

Product Features

Direct Mail Automation

A/B Testing
Analytics/Reporting
Campaign Management
Data Import/Export
Delivery Tracking
Design Management
Event Triggered Mailings
List Scrubbing
Mailing List Purchasing
Mailing Services Integration
Pre-made Templates
Printing Services Integration
Response Alerts

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