Path2Response Description
We are not your average data cooperative. Our proprietary algorithms combine traditional data sources, such as individual purchase history, and the untapped potential of online browsing history. This unique data combination is used to improve the performance of traditional Coop lists as well as to identify previously unknown website users for direct mail contact. Two customers who bought shoes one month ago appear identical to a traditional data cooperative. Both have the same purchase history, and they are equally likely to purchase a second pair. Path2Response knows better. We can see that one customer is happy with their purchase, while the second is still looking for a new pair of shoes on the internet. Although both customers are still valuable prospects, it is true that the second customer is still actively looking to buy.
Path2Response Alternatives
Demandbase
Demandbase offers AI-powered ad campaigns. Demandbase is the first Account-Based marketing platform specifically designed for B2B. It allows you to seamlessly execute Account-Based Market across your entire funnel. With signals that go beyond traditional firmographic data, such as product usage, budget, investments, and interests, you can create a target list of companies interested. Find internal stakeholders in target accounts across the Web. Personalized messages and advertising that address their specific needs and pain points will increase interest. Your website should provide a unique experience for every visitor, including headlines, site content, visuals, call-to-actions and downloadable assets. Sales can close deals by using insights that personalize outreach and maximize quality of conversations with customers.
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Vya
Direct mail continues to be a powerful tool for generating new sales and new customers. It also has a significant impact on businesses. Vya can guide your direct mail program, from the initial idea at corporate to the consumer's mailbox. Our easy-to-use MRM system and proven print capabilities are combined to offer customizable templates and easy approval processes. We also offer print project management and significant savings in print and postage costs. Our print and fulfillment staff can help you navigate all options, including traditional mailers, Every Door Direct Mail®, (EDDM®,) campaign, dimensional mailers, custom kit, and everything in between, to ensure your campaign stands out. Our extensive printing and direct mail capabilities are combined with our marketing resource management technology to provide comprehensive services. Our MRM systems allow for local customization, list purchase, data management, and seamless printing and distribution.
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Suttle-Straus
Your designers want to be free to create and spend their time on new projects. They need a simpler way to adapt existing marketing materials to different users.
We have helped many big brands like Steelcase, Sherwin Williams and La-Z-Boy to ease the burden of customizing their design teams by creating brand portals that are customized for them.
We take your art files and turn them into online templates. Your network can then access their self-service to create their own materials. You can still approve final versions before they are downloaded or printed.
Our brand portals can also be connected to Suttle-Straus' commercial print and mail workflows. End users can order marketing collateral, request signage, and trigger direct mail campaigns to their local communities all using approved corporate templates.
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PebblePost
We deliver relevant and respectful at-home marketing to improve consumer experiences and marketing performance.
Great Marketing at Home
Programmatic Direct Mail®, (PDM™,) is the most popular platform for Digital To Direct Mail. PDM allows brands to engage customers at all stages of their customer lifecycle.
Our unique graph, which combines both online and offline data with PDM, helps marketers overcome digital fatigue and rising cost by combining digital efficiency with direct mail effectiveness. PDM is an end-to-end solution that allows marketers to activate consumer decisions at their homes and drive conversions all over the world.
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Integrations
No Integrations at this time
Company Details
Company:
Path2Response
Year Founded:
2013
Headquarters:
United States
Website:
path2response.com
Media
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Product Details
Platforms
SaaS
Customer Support
Phone Support
Online
Path2Response Features and Options
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