Path2Response Reviews

Path2Response Description

We are not your average data cooperative. Our proprietary algorithms combine traditional data sources, such as individual purchase history, and the untapped potential of online browsing history. This unique data combination is used to improve the performance of traditional Coop lists as well as to identify previously unknown website users for direct mail contact. Two customers who bought shoes one month ago appear identical to a traditional data cooperative. Both have the same purchase history, and they are equally likely to purchase a second pair. Path2Response knows better. We can see that one customer is happy with their purchase, while the second is still looking for a new pair of shoes on the internet. Although both customers are still valuable prospects, it is true that the second customer is still actively looking to buy.