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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

We stand apart from conventional data cooperatives. Utilizing our proprietary algorithms, we merge traditional data sources, such as individual buying patterns, with the innovative and largely unexplored realm of online browsing behavior and purchase intent. This distinctive blend of data enables us to enhance the effectiveness of traditional Coop lists and to pinpoint previously unidentified website visitors for direct mail outreach. In the eyes of a typical data cooperative, two individuals who purchased a pair of shoes last month might appear identical, sharing the same purchasing history and having equal chances of buying another pair. However, at Path2Response, we discern a deeper story; one customer is content with their purchase, while the other is still actively searching online for a second pair of shoes. Although both customers are potentially valuable, we recognize that the second customer is currently in the market, demonstrating an intent to make a follow-up purchase. This nuanced understanding allows us to tailor our outreach more effectively, ensuring that we engage with the right customers at the right time.

Description

We enhance consumer interactions and marketing effectiveness by providing considerate and pertinent at-home marketing solutions. Transform Your Marketing Strategy at Home Programmatic Direct Mail® (PDM™) stands out as the top platform for bridging the gap between digital and direct mail. This innovative tool allows brands to connect with consumers throughout every phase of their buying journey. Driven by our distinctive graph that integrates both online and offline information, PDM empowers marketers to overcome the challenges of digital fatigue and increasing expenses by merging the streamlined nature of digital marketing with the impactful reach of direct mail. As a comprehensive solution, marketers harness PDM to influence consumer choices at home, ultimately boosting conversions across various channels, ensuring a robust return on investment.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

MetaRouter No 

Integrations

MetaRouter Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Path2Response

Founded

2013

Country

United States

Website

path2response.com

Vendor Details

Company Name

PebblePost

Founded

2014

Country

United States

Website

www.pebblepost.com

Product Features

Buyer Intent

B2B Lead Generation No 
CRM Integration No 
Channel Attribution No 
Competitor Analysis No 
Content Marketing No 
Customer Journey Mapping No 
Customer Profiles No 
Intent Data No 
Lead Notifications No 
Lead Scoring No 

Direct Mail Automation

A/B Testing No 
Analytics/Reporting No 
Campaign Management No 
Data Import/Export No 
Delivery Tracking No 
Design Management No 
Event Triggered Mailings No 
List Scrubbing No 
Mailing List Purchasing No 
Mailing Services Integration No 
Pre-made Templates No 
Printing Services Integration No 
Response Alerts No 

Product Features

Direct Mail Automation

A/B Testing Yes 
Analytics/Reporting Yes 
Campaign Management No 
Data Import/Export Yes 
Delivery Tracking Yes 
Design Management Yes 
Event Triggered Mailings No 
List Scrubbing Yes 
Mailing List Purchasing Yes 
Mailing Services Integration Yes 
Pre-made Templates Yes 
Printing Services Integration Yes 
Response Alerts Yes 

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