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Description
Empowering media organizations to enhance their strategies, our services are utilized by the largest studios, networks, and OTT platforms to refine their monetization choices through a comprehensive understanding of content. By collaborating with Parrot Analytics, you can learn to leverage demand measurement effectively, enabling you to succeed in the competitive landscape of the global attention economy. Our DEMAND360 platform collects and analyzes consumption and engagement metrics from billions of television enthusiasts worldwide each day, yielding unparalleled insights into audience demand across various platforms. With DEMAND360, we capture demand indicators from every nation, ensuring that even local productions gain visibility on a global scale. We assess the total market demand across multiple viewing formats, including SVOD, AVOD, linear, and cable. Our innovative approach has established a unified global measurement standard that synthesizes signals from consumer research, peer-to-peer streaming and downloads, and social media engagement, thus transforming the way companies interpret audience behavior. This comprehensive framework not only enhances strategic planning but also fosters a deeper connection between media entities and their audiences.
Description
Tubular stands out as the leading video intelligence platform, offering a detailed standardization and contextualization of the vast digital video landscape. By tapping into insights from over 4 billion videos and 16 million creators, you can enhance your content strategy with the best ideas from around the globe. Utilize contextual and comparative performance metrics to strategically position your media property, while crafting data-driven pitches that captivate advertisers. Gain insights into partnership dynamics across the ecosystem, aiding your prospecting, pitching, and future collaborations. Tubular's video ratings provide real-time performance metrics, such as views and engagement rates, enabling you to objectively assess the performance of video content, influencer partnerships, or specific creators over 1, 2, 3, 7, and 30-day intervals. This comprehensive approach organizes the video landscape for your benefit, with ContentGraph serving as Tubular's foundational framework that leverages machine learning to automatically categorize videos and creators across various platforms. With such powerful tools at your disposal, Tubular empowers you to navigate the complexities of video content creation and distribution more effectively than ever before.
API Access
Has API
API Access
Has API
Integrations
Facebook
Instagram
Twitch
X (Twitter)
YouTube
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Parrot Analytics
Founded
2013
Country
United States
Website
www.parrotanalytics.com
Vendor Details
Company Name
Tubular
Founded
2012
Country
United States
Website
tubularlabs.com/products/tubular-intelligence/
Product Features
Audience Intelligence
AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking
Media Monitoring
Alerts / Notifications
Broadcast Media Monitoring
Content Translation
Dashboards / Reporting
Export Results
Online News Monitoring
Podcast Monitoring
Print Media Monitoring
Social Media Monitoring
Product Features
Audience Intelligence
AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking