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Description

Empowering media organizations to enhance their strategies, our services are utilized by the largest studios, networks, and OTT platforms to refine their monetization choices through a comprehensive understanding of content. By collaborating with Parrot Analytics, you can learn to leverage demand measurement effectively, enabling you to succeed in the competitive landscape of the global attention economy. Our DEMAND360 platform collects and analyzes consumption and engagement metrics from billions of television enthusiasts worldwide each day, yielding unparalleled insights into audience demand across various platforms. With DEMAND360, we capture demand indicators from every nation, ensuring that even local productions gain visibility on a global scale. We assess the total market demand across multiple viewing formats, including SVOD, AVOD, linear, and cable. Our innovative approach has established a unified global measurement standard that synthesizes signals from consumer research, peer-to-peer streaming and downloads, and social media engagement, thus transforming the way companies interpret audience behavior. This comprehensive framework not only enhances strategic planning but also fosters a deeper connection between media entities and their audiences.

Description

Seenka combines both organic and paid visibility through traditional, digital, and social media to uncover opportunities, enhance marketing campaigns, develop a multi-attribution framework, and identify target customers and audiences. You can manage and assess the unified offline and online exposure of your brand, competitors, and audience across various channels that shape consumer choices, all in real time. By creating interactive dashboards, you can analyze trends relevant to your audience or specific industry. Furthermore, you can explore potential activations, construct your comprehensive attribution model, and pinpoint prospective customers. Seamlessly integrate media data with analytics platforms such as Looker, Big Query, and Spreadsheets, as well as essential activation tools like WhatsApp, Google Ads, Meta Ads, and YouTube. At Seenka, we hold the belief that data should be dynamic and fluid rather than static files; it should identify new opportunities, foresee competitive moves, and serve as a vital advantage in the marketplace. Ultimately, we are committed to transforming data into actionable insights that drive your success.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Facebook Ads
Gmail
Google Ads
Google Cloud BigQuery
Google Drive
Google Sheets
Instagram
Looker
Meta Ads
Meta Ads Manager
Microsoft Power BI
WhatsApp
X (Twitter)
YouTube
YouTube Shorts

Integrations

Facebook Ads
Gmail
Google Ads
Google Cloud BigQuery
Google Drive
Google Sheets
Instagram
Looker
Meta Ads
Meta Ads Manager
Microsoft Power BI
WhatsApp
X (Twitter)
YouTube
YouTube Shorts

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Parrot Analytics

Founded

2013

Country

United States

Website

www.parrotanalytics.com

Vendor Details

Company Name

Seenka

Founded

2020

Country

Argentina

Website

seenka.com

Product Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Media Monitoring

Alerts / Notifications
Broadcast Media Monitoring
Content Translation
Dashboards / Reporting
Export Results
Online News Monitoring
Podcast Monitoring
Print Media Monitoring
Social Media Monitoring

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