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Description
Orita is an AI-driven segmentation solution built to help ecommerce brands send smarter, more profitable campaigns. It creates bespoke machine learning models tailored to each brand’s customer data. These models uncover precise audience segments that drive higher engagement and incremental revenue. Orita helps marketers fix declining click rates and extend customer lifetime value. The platform is especially effective at rescuing revenue from previously suppressed email profiles. Orita works across email, SMS, and direct mail to improve ROI at every touchpoint. Setup is simple, requiring no engineering resources or complex configuration. It integrates seamlessly with Klaviyo and ecommerce platforms like Shopify. Brands often see fast performance improvements within the first month. Orita makes advanced AI segmentation accessible without adding operational complexity.
Description
TrueTargeting, the audience targeting platform from Infillion, allows advertisers to connect with cookieless audiences through unique or proprietary data sets. With more than 275 ready-made segments that cover interests, buying intent, location visits, survey answers, and brand loyalty, the platform also provides tools for creating custom audiences. Advertisers can integrate their existing customer data, including CRM, CDP, email, loyalty lists, and point-of-sale information, to develop tailored segments and enhance their reach within a timeframe of 5 to 10 days. TrueTargeting leverages XGraph for immediate scaling, enabling advertisers to engage with users across all devices, impacting over 865 million people in the United States alone. The various audience types available encompass intent-based segments (reflecting recent visits that signify in-market behavior), interest-based segments (related to visits to specific location categories within the previous three to six months), predictive visit segments (which forecast the likelihood of visiting a place in the next month), and survey-based segments (derived from responses that indicate category preferences). Overall, this comprehensive approach helps advertisers effectively target and connect with their desired audiences.
API Access
Has API
API Access
Has API
Screenshots View All
No images available
Integrations
DoubleVerify
Experian Connect
Infillion XGraph
Klaviyo
LiveRamp
Oracle BlueKai
Semasio
TransUnion Digital Business Profile
TransUnion TruVision
Integrations
DoubleVerify
Experian Connect
Infillion XGraph
Klaviyo
LiveRamp
Oracle BlueKai
Semasio
TransUnion Digital Business Profile
TransUnion TruVision
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Orita.ai
Founded
2021
Country
United States
Website
www.orita.ai/
Vendor Details
Company Name
Infillion
Founded
2008
Country
United States
Website
infillion.com/data/truetargeting/
Product Features
Email Marketing
A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor