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Description
Optimal is the go-to platform for modern product and design teams that need to scale user research and testing quickly, reliably, and without friction. Designed for speed and impact, Optimal combines intuitive, AI-powered tools with research best practices to help you uncover what users need and drive smarter decisions, faster.
From product managers and designers to UX researchers and marketers, teams use Optimal to conduct card sorting, tree testing, first-click testing, surveys, and prototype validation – all in one seamless platform. No specialized research background required.
AI-driven synthesis turns feedback into clear, actionable insights, while built-in participant recruitment and guided study flows accelerate everything from idea validation to UX optimization. Whether you're testing early concepts or refining live products, Optimal helps reduce risk and align teams with evidence.
Trusted by leading global brands like Netflix, Apple, and Workday, Optimal scales across roles and departments while maintaining quality. It’s built to make it easier for everyone to uncover user needs and confidently shape digital experiences that work.
Use Optimal to discover friction, validate ideas, improve accessibility, and make insight-driven decisions that move the business forward.
Description
Userlytics is a state-of-the-art user testing platform that allows users to quickly run user experience test on any digital asset (sites or apps, prototypes, competitor assets or more) from any device. Userlytics is the only platform that records the screen, audio, and webcam of participants. It also allows unlimited annotations, highlight reels and users/admins to be added. Userlytics also offers card sorting and tree testing, full audio transcriptions and branching logic. It also has dedicated account managers, quality assurance teams, and dedicated account managers to ensure that every result is excellent. You can give Userlytics an opportunity. Create a test with a participant for free in just minutes using code ONEFREE. You will get the results within hours.
API Access
Has API
No
API Access
Has API
No
Integrations
Cint
Yes
Figma
Yes
Google Calendar
No
Lovable
Yes
Microsoft Outlook
No
PureSpectrum
Yes
Respondent
Yes
User Interviews
Yes
Zoom
No
Integrations
Cint
No
Figma
No
Google Calendar
Yes
Lovable
No
Microsoft Outlook
Yes
PureSpectrum
No
Respondent
No
User Interviews
No
Zoom
Yes
Pricing Details
$199/month
All plans:
- Unlimited seats
- Unlimited participant responses per study
- All tools and study types included
- Unlimited seats
- Unlimited participant responses per study
- All tools and study types included
Free Trial
Yes
Free Version
No
Pricing Details
$34
Userlytics offers flexible pricing plans for every businesses' unique needs. Below is a breakdown of our current plan offerings:
Enterprise - Our most popular plan for organizations conducting one-off UX testing. Allows for unmoderated and moderated testing, both panel and non-panel participants, an attractive blend of UX tools and add-ons, and a personally assigned account manager. Our enterprise plan also offers unlimited seats and accounts, with full access to all of our platform features - only pay for usage! Our volume discounted pricing is all-inclusive of platform (unlimited seats) and participants.
Limitless plan - a comprehensive and feature-rich subscription package designed to meet the diverse needs of businesses and organizations seeking extensive usability testing and user research capabilities. This plan offers an annual subscription at a cost of $69,000, providing exceptional value for those looking to unlock the full potential of the Userlytics platform. Key features and benefits of the Userlytics Limitless plan include: Unlimited Number of Participants: With this plan, you can invite as many participants as needed to your usability tests and research studies. Unlimited Number of Studies: There are no limitations on the number of studies you can create and conduct. This means you can run multiple projects concurrently. Unlimited Number of Admin Seats: The Limitless plan provides an unlimited number of admin seats, allowing team multiple members to manage and collaborate on usability testing and research projects within your organization.
Custom - A plan suited to your exact UX testing needs. Hand select your testing type, participant source, and mix of testing tools and add-ons.
Premium DIY - A solid plan for ongoing UX testing that allows for two account users, use of your own study participants, and an attractive blend of UX tools and add-ons.
Advanced DIY - For ongoing UX testing with all the bells and whistles. Includes five account users, both panel and non-panel participants, an attractive blend of UX tools and add-ons, and a personally assigned account manager.
Enterprise - Our most popular plan for organizations conducting one-off UX testing. Allows for unmoderated and moderated testing, both panel and non-panel participants, an attractive blend of UX tools and add-ons, and a personally assigned account manager. Our enterprise plan also offers unlimited seats and accounts, with full access to all of our platform features - only pay for usage! Our volume discounted pricing is all-inclusive of platform (unlimited seats) and participants.
Limitless plan - a comprehensive and feature-rich subscription package designed to meet the diverse needs of businesses and organizations seeking extensive usability testing and user research capabilities. This plan offers an annual subscription at a cost of $69,000, providing exceptional value for those looking to unlock the full potential of the Userlytics platform. Key features and benefits of the Userlytics Limitless plan include: Unlimited Number of Participants: With this plan, you can invite as many participants as needed to your usability tests and research studies. Unlimited Number of Studies: There are no limitations on the number of studies you can create and conduct. This means you can run multiple projects concurrently. Unlimited Number of Admin Seats: The Limitless plan provides an unlimited number of admin seats, allowing team multiple members to manage and collaborate on usability testing and research projects within your organization.
Custom - A plan suited to your exact UX testing needs. Hand select your testing type, participant source, and mix of testing tools and add-ons.
Premium DIY - A solid plan for ongoing UX testing that allows for two account users, use of your own study participants, and an attractive blend of UX tools and add-ons.
Advanced DIY - For ongoing UX testing with all the bells and whistles. Includes five account users, both panel and non-panel participants, an attractive blend of UX tools and add-ons, and a personally assigned account manager.
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
Yes
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
Yes
Mac
Yes
Linux
Yes
Chromebook
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
No
Webinars
Yes
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Optimal
Founded
2007
Country
New Zealand
Website
www.optimalworkshop.com
Vendor Details
Company Name
Userlytics
Founded
2009
Country
United States
Website
www.userlytics.com
Product Features
Heatmap
Behavioral Mapping
No
Dashboard
No
Dynamic Maps
No
Element Analytics
No
Embeddable Maps
No
For Sales
No
For Science
No
Radial Mapping
No
Territorial Mapping
No
Website Analytics
No
Usability Testing
A/B Testing
Yes
Annotations
No
Audience Targeting
Yes
Heatmaps
Yes
Impression Testing
No
Mobile Testing
No
Moderated Usability Testing
No
Prototype Testing
Yes
Quantitative Metrics
Yes
Remote User Testing
Yes
Reporting / Analytics
Yes
Surveys and Feeback
Yes
Video Recording / Transcription
Yes
Product Features
AB Testing
Audience Targeting
Yes
Campaign Segmentation
Yes
Funnel Analysis
Yes
Heatmaps
Yes
Landing Pages / Web Forms
Yes
Multivariate Testing
Yes
Split Testing
Yes
Statistical Relevance Analysis
Yes
Surveys
Yes
Test Scheduling
Yes
Visual Editor
Yes
Market Research
Benchmarking
Yes
Compensation Management
Yes
Data Management
Yes
Email / Online
Yes
Face-to-Face
Yes
Panel Management
Yes
Paper-Based
No
Phone-Based
No
Sample Management
Yes
Statistical Analysis
Yes
Survey Management
Yes
Polling
Data Analysis Tools
Yes
Email Distribution
Yes
Feedback Collection
Yes
Live Results Tracking
Yes
Multiple Question Types
Yes
Online Polling
Yes
Phone Polling
No
Presentation Tools
Yes
Q & A
Yes
SMS Polling
No
Skip Logic
Yes
Supports Audio / Images / Video
Yes
Usability Testing
A/B Testing
Yes
Annotations
Yes
Audience Targeting
Yes
Heatmaps
Yes
Impression Testing
Yes
Mobile Testing
Yes
Moderated Usability Testing
Yes
Prototype Testing
Yes
Quantitative Metrics
Yes
Remote User Testing
Yes
Reporting / Analytics
Yes
Surveys and Feeback
Yes
Video Recording / Transcription
Yes
UX
Animation
No
For Mobile
Yes
For Websites
Yes
Heatmaps
Yes
Prototyping
Yes
Screen Activity Recording
Yes
Unmoderated Testing
Yes
Usability Testing
Yes
User Journeys
Yes
User Research
Yes
Website Optimization Tools
Competitor Analysis
Yes
Content Management
Yes
Keyword Research Tools
No
Link Management
No
Performance Metrics
Yes
Problem Area Alerts
No
