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Description
Optibase serves as a platform for A/B testing and optimizing conversion rates for various websites, including those built on Webflow and WordPress. Marketers and developers can utilize this tool to design, execute, and analyze split tests on entire pages or specific elements, as well as conduct multivariate and URL-based tests that compare different variations of a page. The inclusion of heatmaps and session recordings allows teams to track user interactions, such as clicks and scrolling patterns, facilitating an understanding of visitor behavior. Additionally, features for personalization and audience targeting enable the creation of customized web experiences that cater to specific user groups. Users can also monitor conversion rates to assess the effectiveness of different variants and measure overall results. Management of experiments is conveniently conducted through Optibase's web dashboard, along with its integration via a Webflow app or WordPress plugin, while script-based installation accommodates other types of website builders as well. This platform is designed for marketers, growth teams, agencies, and developers keen on exploring visitor behavior, testing modifications to their sites, and leveraging the insights gained from experiments to inform updates aimed at enhancing conversions. With its comprehensive set of features, Optibase empowers users to make data-driven decisions that foster growth and improve website performance.
Description
SplitMetrics Optimize is an advanced A/B testing platform providing tools for fast and cost-effective app growth at any stage of the app’s lifecycle. SplitMetrics platform helps mobile-first brands cut risks, eliminate guesswork and reduce expenses associated with launching and growing mobile apps and games on the App Store and Google Play.
The platform provides an opportunity to test app and game ideas that are still in the concept phase, get feedback from real users and make data-driven decisions on investing in the concepts that got the greatest resonance on the market. Game developers can test game concepts, meta, core mechanics, gameplay, or plot and validate any app elements, visuals, and messages before going live. The test can be run with the minimal asset of creatives and save up to 6 months of game development. The measurable results with qualitative and quantitative metrics from real users help to make a no-guess data-driven decision on game development.
With SplitMetrics Optimize mobile app publishers can test new app design, features, pricing, or go-to-market messages in live apps without the risk of churning users.
API Access
Has API
Yes
API Access
Has API
No
Integrations
Adjust
No
Amplitude
Yes
AppMetrica
No
Apple Search Ads
No
AppsFlyer
No
Branch
No
Facebook
No
Google Analytics
Yes
Google Cloud BigQuery
Yes
Google Tag Manager
Yes
Integrations
Adjust
Yes
Amplitude
No
AppMetrica
Yes
Apple Search Ads
Yes
AppsFlyer
Yes
Branch
Yes
Facebook
Yes
Google Analytics
No
Google Cloud BigQuery
No
Google Tag Manager
No
Pricing Details
$79/month
The free plan supports up to 10,000 tested users and one active test. Paid plans start with Basic at $79/month or $790 billed annually; Business is $159/month, and Professional is $319/month.
Free Trial
No
Free Version
Yes
Pricing Details
$13,600/year
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
Yes
Mac
Yes
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Optibase
Website
www.optibase.io
Vendor Details
Company Name
SplitMetrics
Founded
2014
Country
United States
Website
splitmetrics.com/optimize/
Product Features
AB Testing
Audience Targeting
No
Campaign Segmentation
No
Funnel Analysis
No
Heatmaps
No
Landing Pages / Web Forms
No
Multivariate Testing
No
Split Testing
No
Statistical Relevance Analysis
No
Surveys
No
Test Scheduling
No
Visual Editor
No
Product Features
AB Testing
Audience Targeting
Yes
Campaign Segmentation
Yes
Funnel Analysis
Yes
Heatmaps
Yes
Landing Pages / Web Forms
Yes
Multivariate Testing
Yes
Split Testing
Yes
Statistical Relevance Analysis
Yes
Surveys
Yes
Test Scheduling
Yes
Visual Editor
Yes
Mobile App Analytics
A/B Testing
Yes
Channel Attribution
Yes
Cohort Analysis
Yes
Funnel Analysis
Yes
In-App Events Tracking
Yes
Push Notifications
Yes
Retention Tracking
Yes
Revenue Tracking
Yes
Uninstall Tracking
Yes
Mobile Marketing
Channel Attribution
Yes
Contextual Targeting
Yes
Coupons
No
Email Marketing
No
Engagement Monitoring
Yes
In-App Marketing
Yes
Location-Based Marketing
Yes
Push Notifications
Yes
Text Messaging
No
Text-to-Win
No
Alternatives
No Alternatives
