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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

Opti-Behavior is a self-hosted behavior analytics and conversion rate optimization (CRO) plugin for WordPress and WooCommerce. It is a privacy-first alternative to Hotjar, Microsoft Clarity, Crazy Egg, Lucky Orange and Mouseflow. All visitor data is stored in your own WordPress database. No third-party servers, no external processor, no data sharing. You remain the sole data controller under GDPR, and no processing agreement with an analytics vendor is required. Modules: click and scroll heatmaps, session recordings, conversion funnels, A/B testing, form analytics, user journey mapping, JavaScript error and performance tracking, real-time dashboard, and Smart Insights - a deterministic scoring engine that ranks findings by traffic reach, severity and opportunity, then recommends the next action. Compatible with any WordPress theme, page builder (Elementor, Divi, Gutenberg) and caching plugin (WP Rocket, LiteSpeed, W3 Total Cache). Free version on WordPress.org; Pro from EUR 89/year.

Description

Enhancing your website's design is crucial for helping visitors easily locate what they seek or discover your most promoted products. To boost your website's conversion rate, it's beneficial to analyze conversion trends based on the time of day and week. Providing pertinent content while managing click data will allow you to refine links to your offerings and identify sudden surges in product popularity. Additionally, adapting the length and layout of pages according to user behavior is essential. It's important to determine the best placement for advertisements and call-to-action elements, as insights gained from these methods can lead to significant improvements in conversion rates. Utilizing tools like Gemius HeatMap can streamline this process by analyzing visitor clicks and scrolling patterns, generating various reports such as LinkMap, ClickMap, ScrollMap, Articles & Author Effectiveness, and insights into traffic sources and social media engagement. Ultimately, prioritizing a user-friendly and uncluttered website experience will contribute to higher visitor satisfaction and increased conversions. By implementing these strategies, you can foster a more engaging environment that effectively meets the needs of your audience.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Astra Yes 
Autoptimize Yes 
Beaver Builder Yes 
Contact Form 7 Yes 
Divi Yes 
Elementor Yes 
Forminator Yes 
Gravity Forms Yes 
Hummingbird Yes 
IdoSell No 
Jetpack for Wordpress Yes 
LiteSpeed Web Server Yes 
Ninja Forms Yes 
Oxygen Yes 
W3 Total Cache Yes 
WP Rocket Yes 
WPBakery Yes 
WPForms Yes 
WooCommerce Yes 
WordPress Yes 

Integrations

Astra No 
Autoptimize No 
Beaver Builder No 
Contact Form 7 No 
Divi No 
Elementor No 
Forminator No 
Gravity Forms No 
Hummingbird No 
IdoSell Yes 
Jetpack for Wordpress No 
LiteSpeed Web Server No 
Ninja Forms No 
Oxygen No 
W3 Total Cache No 
WP Rocket No 
WPBakery No 
WPForms No 
WooCommerce No 
WordPress No 

Pricing Details

$0
Free version available in the official WordPress plugin directory: real-time analytics, click and scroll heatmaps, conversion funnels and A/B testing.

Pro EUR 89/year: adds session recordings, form analytics, user journeys, error and performance tracking.

Business EUR 179/year: multi-site licence.

Agency EUR 299/year: white-label client reports and agency dashboard.

All tiers are fully self-hosted. Visitor data is stored in your own database and never sent to a third party.
Free Trial Yes 
Free Version Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

OptiUser

Founded

2026

Country

France

Website

optiuser.com

Vendor Details

Company Name

Gemius

Founded

1999

Country

Poland

Website

heatmap.gemius.com/en/

Product Features

Heatmap

Behavioral Mapping Yes 
Dashboard Yes 
Dynamic Maps Yes 
Element Analytics Yes 
Embeddable Maps No 
For Sales Yes 
For Science No 
Radial Mapping No 
Territorial Mapping No 
Website Analytics Yes 

Session Replay

Eye Tracking Yes 
Form Analytics Yes 
Heatmaps Yes 
Mouse Tracking Yes 
Optimization Tools Yes 
Session Recording Yes 
Surveys Yes 
User Experience Analysis Yes 
User Feedback Yes 
Visitor Segmentation Yes 

Product Features

Heatmap

Behavioral Mapping No 
Dashboard No 
Dynamic Maps No 
Element Analytics No 
Embeddable Maps No 
For Sales No 
For Science No 
Radial Mapping No 
Territorial Mapping No 
Website Analytics No 

Alternatives

Alternatives