Opti-Behavior Description

Opti-Behavior is a self-hosted behavior analytics and conversion rate optimization (CRO) plugin for WordPress and WooCommerce. It is a privacy-first alternative to Hotjar, Microsoft Clarity, Crazy Egg, Lucky Orange and Mouseflow.

All visitor data is stored in your own WordPress database. No third-party servers, no external processor, no data sharing. You remain the sole data controller under GDPR, and no processing agreement with an analytics vendor is required.

Modules: click and scroll heatmaps, session recordings, conversion funnels, A/B testing, form analytics, user journey mapping, JavaScript error and performance tracking, real-time dashboard, and Smart Insights - a deterministic scoring engine that ranks findings by traffic reach, severity and opportunity, then recommends the next action.

Compatible with any WordPress theme, page builder (Elementor, Divi, Gutenberg) and caching plugin (WP Rocket, LiteSpeed, W3 Total Cache). Free version on WordPress.org; Pro from EUR 89/year.

Pricing

Pricing Starts At:
$0
Pricing Information:
Free version available in the official WordPress plugin directory: real-time analytics, click and scroll heatmaps, conversion funnels and A/B testing.

Pro EUR 89/year: adds session recordings, form analytics, user journeys, error and performance tracking.

Business EUR 179/year: multi-site licence.

Agency EUR 299/year: white-label client reports and agency dashboard.

All tiers are fully self-hosted. Visitor data is stored in your own database and never sent to a third party.
Free Version:
Yes
Free Trial:
Yes

Integrations

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Company Details

Company:
OptiUser
Year Founded:
2026
Headquarters:
France
Website:
optiuser.com
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Product Details

Platforms
Web-Based
Types of Training
Training Docs
Live Training (Online)
In Person
Training Videos
Customer Support
Live Rep (24/7)
Online Support

Opti-Behavior Features and Options

Session Replay Software

Eye Tracking
Form Analytics
Heatmaps
Mouse Tracking
Optimization Tools
Session Recording
Surveys
User Experience Analysis
User Feedback
Visitor Segmentation

Heatmap Software

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics

Opti-Behavior User Reviews

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