Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Description

Opti-Behavior is a self-hosted behavior analytics and conversion rate optimization (CRO) plugin for WordPress and WooCommerce. It is a privacy-first alternative to Hotjar, Microsoft Clarity, Crazy Egg, Lucky Orange and Mouseflow. All visitor data is stored in your own WordPress database. No third-party servers, no external processor, no data sharing. You remain the sole data controller under GDPR, and no processing agreement with an analytics vendor is required. Modules: click and scroll heatmaps, session recordings, conversion funnels, A/B testing, form analytics, user journey mapping, JavaScript error and performance tracking, real-time dashboard, and Smart Insights - a deterministic scoring engine that ranks findings by traffic reach, severity and opportunity, then recommends the next action. Compatible with any WordPress theme, page builder (Elementor, Divi, Gutenberg) and caching plugin (WP Rocket, LiteSpeed, W3 Total Cache). Free version on WordPress.org; Pro from EUR 89/year.

Description

Optibase serves as a platform for A/B testing and optimizing conversion rates for various websites, including those built on Webflow and WordPress. Marketers and developers can utilize this tool to design, execute, and analyze split tests on entire pages or specific elements, as well as conduct multivariate and URL-based tests that compare different variations of a page. The inclusion of heatmaps and session recordings allows teams to track user interactions, such as clicks and scrolling patterns, facilitating an understanding of visitor behavior. Additionally, features for personalization and audience targeting enable the creation of customized web experiences that cater to specific user groups. Users can also monitor conversion rates to assess the effectiveness of different variants and measure overall results. Management of experiments is conveniently conducted through Optibase's web dashboard, along with its integration via a Webflow app or WordPress plugin, while script-based installation accommodates other types of website builders as well. This platform is designed for marketers, growth teams, agencies, and developers keen on exploring visitor behavior, testing modifications to their sites, and leveraging the insights gained from experiments to inform updates aimed at enhancing conversions. With its comprehensive set of features, Optibase empowers users to make data-driven decisions that foster growth and improve website performance.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

WordPress Yes 
Amplitude No 
Astra Yes 
Beaver Builder Yes 
Contact Form 7 Yes 
Divi Yes 
Elementor Yes 
Forminator Yes 
Google Cloud BigQuery No 
Google Tag Manager No 
Jetpack for Wordpress Yes 
LiteSpeed Web Server Yes 
Mixpanel No 
Ninja Forms Yes 
PostHog No 
W3 Total Cache Yes 
WPBakery Yes 
WPForms Yes 
Webflow No 
WooCommerce Yes 

Integrations

WordPress Yes 
Amplitude Yes 
Astra No 
Beaver Builder No 
Contact Form 7 No 
Divi No 
Elementor No 
Forminator No 
Google Cloud BigQuery Yes 
Google Tag Manager Yes 
Jetpack for Wordpress No 
LiteSpeed Web Server No 
Mixpanel Yes 
Ninja Forms No 
PostHog Yes 
W3 Total Cache No 
WPBakery No 
WPForms No 
Webflow Yes 
WooCommerce No 

Pricing Details

$0
Free version available in the official WordPress plugin directory: real-time analytics, click and scroll heatmaps, conversion funnels and A/B testing.

Pro EUR 89/year: adds session recordings, form analytics, user journeys, error and performance tracking.

Business EUR 179/year: multi-site licence.

Agency EUR 299/year: white-label client reports and agency dashboard.

All tiers are fully self-hosted. Visitor data is stored in your own database and never sent to a third party.
Free Trial Yes 
Free Version Yes 

Pricing Details

$79/month
The free plan supports up to 10,000 tested users and one active test. Paid plans start with Basic at $79/month or $790 billed annually; Business is $159/month, and Professional is $319/month.
Free Trial No 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

OptiUser

Founded

2026

Country

France

Website

optiuser.com

Vendor Details

Company Name

Optibase

Website

www.optibase.io

Product Features

Heatmap

Behavioral Mapping Yes 
Dashboard Yes 
Dynamic Maps Yes 
Element Analytics Yes 
Embeddable Maps No 
For Sales Yes 
For Science No 
Radial Mapping No 
Territorial Mapping No 
Website Analytics Yes 

Session Replay

Eye Tracking Yes 
Form Analytics Yes 
Heatmaps Yes 
Mouse Tracking Yes 
Optimization Tools Yes 
Session Recording Yes 
Surveys Yes 
User Experience Analysis Yes 
User Feedback Yes 
Visitor Segmentation Yes 

Product Features

AB Testing

Audience Targeting No 
Campaign Segmentation No 
Funnel Analysis No 
Heatmaps No 
Landing Pages / Web Forms No 
Multivariate Testing No 
Split Testing No 
Statistical Relevance Analysis No 
Surveys No 
Test Scheduling No 
Visual Editor No 

Alternatives

Alternatives

No Alternatives