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Description
Ogury is an international advertising technology firm that provides privacy-centric advertising solutions to brands, agencies, and publishers by focusing on personas instead of individual identities. Their innovative approach transcends conventional contextual and semantic targeting methods, enabling brands to engage with the appropriate audience while safeguarding personal information. This strategy, referred to as personified advertising, emphasizes the targeting of anonymized personas based on distinct online behaviors and characteristics at the level of ad placements, which ensures privacy while optimizing both precision and effectiveness. The Active Insights platform allows brands to easily access and comprehend persona-driven insights in an engaging manner, thereby improving audience understanding without the need for personal identifiers. Featuring a comprehensive collection of pre-defined personas, the platform empowers brands to efficiently identify and connect with their ideal target audiences. Moreover, Ogury offers customized solutions that include captivating creative formats and strong partnerships with quality publishers, further enhancing their advertising capabilities. As a result, brands can leverage these insights and partnerships to maximize their advertising impact while maintaining consumer trust.
Description
Peer39 serves as a sophisticated platform for contextual advertising, delivering innovative, cookie-free data solutions tailored for today’s marketers. Its extensive array of tools is crafted to improve targeting precision and campaign effectiveness across multiple digital platforms, encompassing web, mobile, and Connected TV (CTV). The platform is recognized for having the largest and most reliable cookieless pre-bid contextual category library in the industry, allowing advertisers to pinpoint relevant, appropriate, safe, and high-quality inventory for their targeting efforts. Additionally, Peer39 conducts brand safety and suitability evaluations, ensuring that advertisements are placed in contexts that resonate with brand values. With its robust CTV targeting and reporting capabilities, Peer39 guarantees brand safety and transparency across a vast array of channels. Moreover, it equips publishers with tools to optimize their revenue streams by harnessing Peer39's contextual data and analytical insights, making it a vital resource in the evolving digital marketing landscape. In this way, Peer39 not only supports advertisers but also enhances the overall ecosystem for publishers, promoting a healthier advertising environment.
API Access
Has API
API Access
Has API
Integrations
Adloox
Basis DSP
Nexxen
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Ogury
Founded
2014
Country
United Kingdom
Website
ogury.com
Vendor Details
Company Name
Peer39
Founded
2006
Country
United States
Website
www.peer39.com
