Compare ONEcount vs. Tapad

Your data warehouse is your source for truth about customer data. Hightouch syncs these data to the tools your business relies on. Your sales, marketing, customer success and customer service teams will have a 360@ view on the customer through the tools they trust. Eliminate tedious data requests. Hightouch operationalizes data warehouses to make analytics real. Better data can drive growth. Personalized campaigns can be run across all channels, including email, push, ads, and social media. You don't need engineering favors to iterate. Improved data can increase revenue. Target leads with custom PQL or MQL models. Sync one view of the customer with your CRM. Better data will prevent churn. Your CS CRMs should have a 360-degree view of your customers. You can use customer data to identify customers at risk. Your data warehouse contains all of your data. Analytics is just the beginning. Hightouch makes your data warehouse operational by empowering you with SQL to sync data to any SaaS platform.

Klaviyo empowers businesses to create smarter digital relationships by transforming customer data into meaningful, impactful experiences. From email and SMS to web interactions and reviews, Klaviyo makes it easy for B2C brands to engage customers at every touchpoint. Trusted by over 157,000 businesses, Klaviyo helps drive faster, more efficient revenue growth. Klaviyo’s 350+ integrations making getting started easy for marketers. Some key features of the platform include predictive analytics, AI automation, optimized templates, A/B testing, and intuitive segmentation and email flows to ensure marketers are reaching their audience with the right message at the right time. The solution also supports integration with payment processing and point of sale (POS) software solutions, such as Magento, Shopify, and WooCommerce.

Your first-party data can be used to unlock its full potential. D&B Connect is a self-service, customizable master data management solution that can scale. D&B Connect's family of products can help you eliminate data silos and bring all your data together. Our database contains hundreds of millions records that can be used to enrich, cleanse, and benchmark your data. This creates a single, interconnected source of truth that empowers teams to make better business decisions. With data you can trust, you can drive growth and lower risk. Your sales and marketing teams will be able to align territories with a complete view of account relationships if they have a solid data foundation. Reduce internal conflict and confusion caused by incomplete or poor data. Segmentation and targeting should be strengthened. Personalization and quality of marketing-sourced leads can be improved. Increase accuracy in reporting and ROI analysis.

Iris provides integration-ready identity and cyber protection solutions that help organizations add powerful customer security capabilities directly into their existing products — without building from scratch. Designed for modern digital platforms, Iris makes it easy to embed identity protection into apps, portals, and customer experiences at scale. Identity Protection API Iris’ API suite delivers a multitude of protection solutions—including dark web monitoring & alerts, credit services, risk assessment tools, device protection, and more—into your platform. Teams can fully control the user experience, data flows, and customer journeys while leveraging Iris’ underlying technology and data aggregation. Micro-Experiences Prebuilt, customizable UI components that can be embedded directly into your application. These lightweight modules allow teams to quickly deploy identity protection features — such as alerts, dashboards, and monitoring tools — with minimal development effort. Built for flexibility, Iris supports multiple integration approaches, enrollment methods, and data handling models, so organizations can choose how information flows between users, their systems, and Iris. The platform is designed to scale across large user bases while maintaining strong security and performance standards. By making identity protection a native part of the user experience, Iris helps organizations increase engagement, strengthen trust, and deliver meaningful, always-on protection to their customers.

Annually, we conduct surveys with over a million individuals worldwide, enabling businesses to swiftly grasp evolving consumer trends. Our user-friendly platform is tailored for busy teams, facilitating the extraction of essential information, customized analysis, and seamless sharing. Identify your ideal customer using more than 250,000 profiling metrics. Utilize question charts to gain insights into the thoughts, emotions, and actions of your audience. Aggregate data and visualizations to craft a compelling narrative for your team. Combine various data points for comprehensive analysis and deeper understanding. Access unparalleled insights into consumer behavior through survey results that capture the perspectives, interests, and actions of billions of individuals globally. We consistently pose the same survey questions across different regions, allowing for detailed insights into local markets while also providing a broader global perspective. Discover what consumers genuinely think about your brand and its competitors, gaining valuable insights into industry leaders and their market positions. This holistic approach ensures that businesses can navigate the complexities of consumer perception effectively.

Communicate with your customers through messages they find valuable and are motivated to respond to. Attentive offers an advanced SMS and email platform driven by AI, designed to assist businesses ranging from large retailers to budding e-commerce entrepreneurs in enhancing customer engagement and generating substantial revenue. Our services will enable you to accurately target your desired audience and track essential metrics, allowing you to fine-tune your marketing strategies effectively. With more than 100 versatile integrations, you can easily link our platform with your existing marketing tools for a more cohesive experience. We collaborate with cutting-edge leaders across various sectors, including retail and e-commerce, food and beverage, as well as media and entertainment. By utilizing Attentive’s innovative SMS and email solutions, you could potentially see a doubling of your return on investment within just a few months. Explore the benefits of our complimentary 30-day trial today to experience the difference firsthand.

Letsignit serves as a centralized platform for managing email signatures within organizations, regardless of their size. It allows for the creation, assignment, and oversight of signatures for every employee, ensuring uniformity across the company and minimizing the need for manual update requests, which are informed by directory data like Active Directory. Tailored for environments using Microsoft 365 and Exchange, it is compatible with prevalent email clients, promoting brand consistency and regulatory compliance while enabling Marketing and Communications teams to easily execute targeted banner campaigns. Furthermore, Letsignit is hosted on Microsoft Azure and adheres to the ISO 27001 and ISO 27018 certifications, ensuring it meets the security standards required by enterprises, all while simplifying signature management on a large scale. This comprehensive approach empowers organizations to enhance their professional image through consistent email branding.

Phonexa is an enterprise-grade marketing automation platform that unifies lead management, call tracking, pay-per-call campaigns, email, SMS, accounting, compliance, and more. Designed for performance marketers and enterprise brands, Phonexa streamlines how businesses capture, manage, validate, and distribute leads and calls at scale. At the core of Phonexa’s ecosystem are LMS Sync for intelligent lead management and lead distribution and Call Logic for advanced call tracking, routing, and pay-per-call campaigns. Each solution is enhanced by automation, real-time analytics, and data-driven decision-making, ensuring every lead and call delivers measurable impact and higher ROI. Serving industries like finance, insurance, and home services, Phonexa empowers brands and performance marketers with complete visibility, fraud protection, and compliance management at scale. Its intelligent lead distribution and AI-driven Call Agents enable marketers to convert more qualified leads and achieve measurable business growth.

SalesTarget.ai — AI-Powered Sales Intelligence Operating System Find & Enrich with 840M+ profiles. Validate contacts. Reach buyers on Email and LinkedIn. Close with a CRM built for salespeople — Power Dialer included. SalesTarget.ai is a Sales OS built for outbound-driven B2B companies, agencies, and modern revenue teams. It centralizes every stage of the sales workflow — from data intelligence and enrichment to outreach, pipeline management, and AI assistance — eliminating the need for multiple disconnected tools. At its core, the Intelligence Engine delivers prospecting power via 840M+ profiles, 150M+ company entities, 4,000+ data signals, and 50+ premium data providers — including real-time intent signals that surface in-market buyers before your competitors do. Key capabilities: Cold Email Outreach — smart sending, warm-up sequences, spintax & unified inbox Power Dialer — auto-sequential dialing directly from the CRM LinkedIn Automation — connection requests, InMail & multichannel drip sequences Built-in Email Validation — reduce bounces & protect sender reputation Integrated CRM — pipeline, deals, call logs, tasks & team collaboration AI Co-pilot — find leads, build sequences & launch campaigns via simple chat commands Intelligence → Enrichment → Validation → Email → Power Dialer → LinkedIn → CRM → AI Co-pilot. One platform. Infinite scale.

Plauti builds native data-quality applications that run entirely within your CRM environment. No data is sent to external servers or third-party processing services, and there’s no parallel infrastructure to maintain. Your data stays where it belongs: under your control, behind your security perimeter, governed by your own access model. For Salesforce, Plauti addresses the full lifecycle of data quality: > Prevention at entry: Real-time duplicate detection alerts users as they type, blocking bad data before it’s created. > Detection from external sources: Identify duplicates coming from integrations, imports, and APIs, so data quality doesn’t degrade over time. > Batch remediation at scale: Run powerful batch jobs to find, review, and merge existing duplicates, with full audit trails for compliance and governance. > Contact data verification: Validate email addresses and phone numbers before they’re saved to reduce bounces and failed outreach. All processing runs natively on Salesforce infrastructure. Plauti respects your existing profiles, roles, and permission sets, so there’s no separate login, no data synchronization layer, and no new security surface to harden. For Microsoft Dynamics 365, Plauti provides similar control over duplicates with real-time alerts, API-driven detection, batch processing, and cross-entity matching. It’s designed for CRM admins and data stewards who need direct, immediate control over data quality without waiting on developers, external consultants, or long IT ticket queues.