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features
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support

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Write a Review

Description

NielsenIQ SmartStore provides valuable insights into shopper behavior that enable effective in-store product merchandising, enhance your influence with retailers, and keep you ahead of evolving shopper preferences. It allows you to replicate any in-store shopping scenario in a virtual setting. By utilizing a remote testing system, you can uncover the reasons behind purchasing decisions, equipping you with the necessary data to optimize aisles, departments, shelves, and overall store layouts to boost performance. Experience a revolutionary virtual shopping platform that significantly enhances research in the CPG and FMCG sectors. SmartStore facilitates the creation of highly realistic and engaging three-dimensional, 360-degree store simulations. Additionally, you can leverage immersive testing capabilities that keep you distinct from competitors, ensuring no disruption occurs on the shelf, all backed by solid data to support your strategic recommendations. This comprehensive approach not only empowers brands but also transforms the way retailers engage with their customers in a meaningful way.

Description

Trax Retail helps consumer goods manufacturers and retail organizations understand how their products perform at the point of sale. Its AI-powered image recognition technology analyzes store shelf photos to provide visibility into product distribution, availability, share of shelf, pricing, and compliance with merchandising standards. These insights help sales, category management, and trade marketing teams evaluate in-store conditions, identify execution issues, and determine where improvements are needed. Trax’s image recognition technology became part of FORM through the merger of Trax’s image recognition business with FORM. FORM combines these analytical capabilities with mobile tools for field teams to manage tasks, coordinate store activities, and follow up on identified issues. This connection enables organizations to link shelf-level intelligence with operational workflows, helping teams respond to execution gaps and monitor corrective actions. By bringing together visual data and field operations, Trax Retail supports more informed decisions about product availability, merchandising compliance, and retail performance.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

NielsenIQ

Country

United States

Website

nielseniq.com/global/en/solutions/smart-store/

Vendor Details

Company Name

Trax Retail

Founded

2010

Country

US

Website

traxretail.com

Product Features

Product Features

Retail Execution

AI / Image Recognition No 
Collaboration Tools No 
Data Collection No 
Inspection No 
Pricing / Placement Optimization No 
Product Education No 
Product Promotion Strategy No 
Retail Site Audit No 
Workforce Management No 

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