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Description
NielsenIQ SmartStore provides valuable insights into shopper behavior that enable effective in-store product merchandising, enhance your influence with retailers, and keep you ahead of evolving shopper preferences. It allows you to replicate any in-store shopping scenario in a virtual setting. By utilizing a remote testing system, you can uncover the reasons behind purchasing decisions, equipping you with the necessary data to optimize aisles, departments, shelves, and overall store layouts to boost performance. Experience a revolutionary virtual shopping platform that significantly enhances research in the CPG and FMCG sectors. SmartStore facilitates the creation of highly realistic and engaging three-dimensional, 360-degree store simulations. Additionally, you can leverage immersive testing capabilities that keep you distinct from competitors, ensuring no disruption occurs on the shelf, all backed by solid data to support your strategic recommendations. This comprehensive approach not only empowers brands but also transforms the way retailers engage with their customers in a meaningful way.
Description
Trax Retail helps consumer goods manufacturers and retail organizations understand how their products perform at the point of sale. Its AI-powered image recognition technology analyzes store shelf photos to provide visibility into product distribution, availability, share of shelf, pricing, and compliance with merchandising standards. These insights help sales, category management, and trade marketing teams evaluate in-store conditions, identify execution issues, and determine where improvements are needed.
Trax’s image recognition technology became part of FORM through the merger of Trax’s image recognition business with FORM. FORM combines these analytical capabilities with mobile tools for field teams to manage tasks, coordinate store activities, and follow up on identified issues. This connection enables organizations to link shelf-level intelligence with operational workflows, helping teams respond to execution gaps and monitor corrective actions. By bringing together visual data and field operations, Trax Retail supports more informed decisions about product availability, merchandising compliance, and retail performance.
API Access
Has API
No
API Access
Has API
No
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
NielsenIQ
Country
United States
Website
nielseniq.com/global/en/solutions/smart-store/
Vendor Details
Company Name
Trax Retail
Founded
2010
Country
US
Website
traxretail.com
Product Features
Product Features
Retail Execution
AI / Image Recognition
No
Collaboration Tools
No
Data Collection
No
Inspection
No
Pricing / Placement Optimization
No
Product Education
No
Product Promotion Strategy
No
Retail Site Audit
No
Workforce Management
No