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Description

Make decisions that prioritize shoppers by understanding the full spectrum of consumer habits and emerging trends. Each purchasing decision represents a pivotal moment, and acquiring a holistic view of the factors influencing consumer actions uncovers the underlying patterns. For your brand to thrive, it is essential to navigate tough choices and implement decisive actions. NielsenIQ Consumer Insights delves deeper than just understanding the what and why; it emphasizes the how, transforming research into practical steps that empower you to make informed choices. With essential behavioral insights, data-driven suggestions, and strategies for market optimization, NielsenIQ Consumer Insights stands as your reliable partner in growth. This thorough and detailed shopper tracking is designed to effectively address the evolving needs of your customers. By aligning your strategies with these insights, you can enhance customer satisfaction and drive brand loyalty.

Description

Illuminate the key moments and channels that can effectively engage the right audience. Powered by the exceptional insights from our acclaimed Valassis Consumer Graph™, you will uncover new lucrative markets, target demographics, and innovative strategies to connect with consumers. Identify fresh audiences and understand their underlying motivations. Valassis Illumis highlights impactful moments and optimal media for broadening your reach, captivating consumers, and achieving the best outcomes. As a comprehensive marketing platform, Valassis Illumis fine-tunes results and continuously evolves to enhance consumer discovery and foster growth for marketers. This innovative, multi-patented platform was meticulously crafted by Valassis to provide marketing services that yield significant results and boost commerce. Recognizing the ideal consumers to engage allows you to create more precise and relevant campaigns. Our unique coupon insights not only identify individuals who are inclined to save but also reveal which offers are most effective in eliciting a response, ensuring your marketing efforts are as impactful as possible. By leveraging these insights, you can significantly improve your campaign strategies and drive engagement on a larger scale.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

HIVERY

Integrations

HIVERY

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

NielsenIQ

Founded

1923

Country

United States

Website

nielseniq.com/global/en/solutions/know-your-consumers/

Vendor Details

Company Name

Valassis

Founded

1970

Country

United States

Website

valassis.com/our-technology/illumistm-driving-marketing-results-accelerating-commerce-valassis/

Product Features

Product Features

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