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Description
Explore the intricacies of a brand's creative strategy with Oracle Moat, an advertising intelligence tool that allows you to analyze the creative and messaging efforts of your competitors over the past three years. Gain insights into the current market landscape by examining your rivals' advertising tactics and how they compare to your own creative output. With access to a rich dataset of over three years, you can scrutinize various advertisements, filtering and sorting the information to pinpoint exactly what you need. Understand audience engagement with different ad types, including images, text, and videos, across various platforms, including mobile. Using heatmaps, identify which sections of your ads capture the most viewer attention. This knowledge empowers you to invest wisely and execute campaigns with assurance. Moat enables you to connect with genuine audiences, effectively grab their attention, and accurately assess the success of your campaigns. With these insights at your disposal, you'll be better equipped to innovate and stay ahead in a competitive marketplace.
Description
Moat provides cutting-edge intelligence through its unique AI Platform, which uncovers the value continuum of a company by starting with its strategy and innovation and extending into aspects like product variety and intellectual property coverage, ultimately shaping predictions about future performance and value. Although many research tools for investors simply compile and display basic data about companies, Innovation AlphaTM offers deeper insights that can enhance your sourcing and opportunity assessment processes. Since innovation often precedes financial success, investment strategies can leverage observable innovative behaviors across various companies, sectors, and technologies to achieve significant returns. Investors focusing on innovation-driven opportunities heavily rely on both the narrative and the expertise of the team behind the venture. Furthermore, Moat facilitates the evaluation of detailed competitive landscapes, allowing for a precise assessment of differentiation and relative market positioning, thus empowering investors with the necessary insights to make informed decisions. By utilizing such advanced tools, investors can better navigate the complexities of the market and identify potential high-growth opportunities.
API Access
Has API
API Access
Has API
Integrations
5X
AdSupply
Bright Analytics
Celtra
DV Publisher Suite
Innovid
Oracle Advertising
Partnerize
Playmatic
Rivery
Integrations
5X
AdSupply
Bright Analytics
Celtra
DV Publisher Suite
Innovid
Oracle Advertising
Partnerize
Playmatic
Rivery
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Oracle
Founded
1977
Country
United States
Website
www.oracle.com/au/cx/advertising/measurement/
Vendor Details
Company Name
Moat Metrics
Country
United States
Website
moatmetrics.com
Product Features
Advertising Agency
Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking
Audience Intelligence
AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Product Features
Intellectual Property Management
Deadline Management
Docket Management
Document Management
IP Portfolio Management
Information Disclosure Management
Patent Tracking
Renewal Management
Spend Management
Trademark Tracking