Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
This year marks a significant milestone as global digital advertising expenditures are projected to surpass 50% for the first time, with expectations of continued double-digit growth in the coming years, highlighting the necessity for marketers to grasp the true impact of their channels and partners on their financial outcomes. Many marketers rely primarily on the recent touch attribution model, often referred to as "last click," due to its default status in various analytics tools, which, while straightforward and offering some insights into campaign performance, fails to provide a holistic view of all the channels influencing a customer's purchasing decision. To address this limitation, the MixCommander platform empowers marketers to gain a comprehensive understanding of how their media mix influences customer journeys by offering a range of attribution models tailored to their specific requirements. Additionally, for more intricate scenarios, custom attribution models can be developed, ensuring that marketers have the tools necessary to analyze their strategies effectively. This adaptability in model selection can greatly enhance the precision of marketing insights.
Description
ROIVENUE™, a marketing intelligence suite, is designed to maximize ROI through data driven attribution and integration.
All your CRM, advertising, and web analytics data is in one place. Multi-touch attribution is a powerful tool to maximize your advertising spend.
API Access
Has API
No
API Access
Has API
Yes
Integrations
AT Internet
No
Adform
No
Adobe Analytics
No
Bing Visual Search
No
Criteo
No
Facebook
No
Google Ads
No
Google Analytics
No
ROI Hunter
No
TrackAd
Yes
Integrations
AT Internet
Yes
Adform
Yes
Adobe Analytics
Yes
Bing Visual Search
Yes
Criteo
Yes
Facebook
Yes
Google Ads
Yes
Google Analytics
Yes
ROI Hunter
Yes
TrackAd
No
Pricing Details
$0.01/month
Free Trial
Yes
Free Version
No
Pricing Details
€99 per month
Free Trial
No
Free Version
Yes
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Commanders Act
Founded
2010
Country
France
Website
www.commandersact.com/es/soluciones/mixcommander/
Vendor Details
Company Name
ROIVENUE™
Founded
2018
Country
Czech Republic
Website
www.roivenue.com
Product Features
Marketing Attribution
Attribution Modeling
No
Audience Segmentation
No
Conversion Tracking
No
Cross-Channel Attribution
No
Customer Journey Mapping
No
Multi-Touch Attribution
No
Predictive Analytics
No
ROI Tracking
No
Product Features
eCommerce
CRM
No
Catalog Management
No
Channel Management
No
Customer Accounts
No
Data Security
No
Email Marketing
No
Inventory Management
No
Kitting
No
Loyalty Program
No
Mobile Access
No
Multi-Store Management
No
Order Management
No
Product Configurator
No
Promotions Management
No
Returns Management
No
Reviews Management
No
SEO Management
No
Shopping Cart
No
Templates
No
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
Yes
Customer Journey Mapping
Yes
Dashboard
Yes
Performance Metrics
Yes
Predictive Analytics
Yes
ROI Tracking
Yes
Social Media Metrics
No
Website Analytics
Yes
Marketing Attribution
Attribution Modeling
Yes
Audience Segmentation
Yes
Conversion Tracking
Yes
Cross-Channel Attribution
Yes
Customer Journey Mapping
Yes
Multi-Touch Attribution
Yes
Predictive Analytics
Yes
ROI Tracking
Yes