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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

Microsoft Invest is a forward-looking demand-side platform tailored for the evolving landscape of video advertising. It combines an integrated system with a strong emphasis on data-driven outcomes, allowing users to captivate audiences across various screens while achieving substantial business objectives. Featuring a user-friendly, graphics-oriented method for discovering and activating deals, it provides access to exclusive premium deal catalogs and unprecedented insights into deal inventory. You can explore specially curated catalogs sourced from elite data owners that are readily available to help you engage large audiences effectively. With the capacity to reach over a billion users, including countless individuals who may not be accessible through other means, Microsoft’s extensive audience base is a significant asset. Additionally, you can enhance your confidence in campaign strategies by prioritizing relevant data before launching your initiatives. This approach enables cross-channel planning, amplifies digital investments, identifies the ideal audience, and uncovers premium inventory, all while breaking down traditional planning and buying barriers. Ultimately, Microsoft Invest positions itself as a comprehensive solution to elevate your advertising efforts in the digital age.

Description

The Video Advertising Platform that Consolidates Television, Over-the-Top (OTT), and Digital Video. Designed to achieve peak efficiency in the intricate realm of video advertising, SpotX’s comprehensive video ad serving solution enables publishers to streamline their processes while enhancing profitability. Unify all demand sources and boost revenue through a single, cohesive platform. Automate the sales process of video inventory with tools that ensure complete transparency and maintain brand integrity across all devices. Utilize exclusive first- and third-party audience data in a secure setting to elevate the value of your inventory. Engage with SpotX’s Customer Success Team to customize your video strategy based on your specific key performance indicators (KPIs). Leverage SpotX's buy-side connections to refine your inventory offerings, aiming for optimal fill rates and yield. Gain access to premium supply via SpotX Managed Services Team or programmatic DSP partners, allowing for confident purchasing while utilizing insights and support from our dedicated Account Team. Additionally, the platform's ability to adapt to market changes ensures that your advertising strategy remains effective and relevant over time.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Acxiom Real Identity No 
Amagi No 
Amazon Transparent Ad Marketplace (TAM) No 
Bing Yes 
Boostr No 
Campaign Manager+ No 
DV Publisher Suite No 
FreeWheel Beeswax No 
JamLoop No 
Kochava No 
LinkedIn Yes 
MINT No 
Microsoft Advertising Yes 
Microsoft Edge Yes 
Placements.io Yes 
broadpeak.io No 

Integrations

Acxiom Real Identity Yes 
Amagi Yes 
Amazon Transparent Ad Marketplace (TAM) Yes 
Bing No 
Boostr Yes 
Campaign Manager+ Yes 
DV Publisher Suite Yes 
FreeWheel Beeswax Yes 
JamLoop Yes 
Kochava Yes 
LinkedIn No 
MINT Yes 
Microsoft Advertising No 
Microsoft Edge No 
Placements.io No 
broadpeak.io Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Microsoft

Founded

1975

Country

United States

Website

about.ads.microsoft.com/en/solutions/technology/microsoft-invest-dsp

Vendor Details

Company Name

SpotX

Founded

2007

Country

United States

Website

www.spotx.tv/

Product Features

Video Advertising

Ad Optimization No 
Collaboration Tools No 
Creative Asset Management No 
Demand-Side Platform (DSP) No 
Design Ads No 
Display Advertising No 
In-App Video No 
Media Buying No 
Reporting / Analytics No 
Social Advertising No 
Supply-Side Platform (SSP) No 
Video Monetization No 

Product Features

Ad Server

A/B Testing No 
Ad Inventory Management No 
Ad Optimization No 
Banner Management No 
Conversion Tracking No 
Mobile Ad Serving No 
Native Ad Serving No 
Newsletter / Email Ad Serving No 
Referrals / Affiliates No 
Rich Media Ad Serving No 
Video Ad Serving No 

OTT

API Access No 
Content Organization No 
Live Events No 
Monetization Tools No 
Multi-Service Integration No 
SDK No 
Scheduling No 
Video Hosting/Storage No 
Video Quality Optimization No 

Video Advertising

Ad Optimization No 
Collaboration Tools No 
Creative Asset Management No 
Demand-Side Platform (DSP) No 
Design Ads No 
Display Advertising No 
In-App Video No 
Media Buying No 
Reporting / Analytics No 
Social Advertising No 
Supply-Side Platform (SSP) No 
Video Monetization No 

Video Marketing

Analytics / Reporting No 
Chat / Messaging No 
Customizable Branding No 
Customizable CTAs No 
Lead Capture No 
Media Library No 
Multi-Platform Distribution No 
ROI Tracking No 
Social Sharing No 
Templates No 
Video Editing No 

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