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Average Ratings 0 Ratings

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ease
features
design
support

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Description

The Meta Pixel, which was previously referred to as the Facebook Pixel, is a piece of JavaScript code designed to monitor user interactions on your website. This tool operates by loading a compact library of functions that can be employed every time a visitor engages in an action, known as an event, that you wish to monitor, referred to as a conversion. The conversions that are tracked show up in the Ads Manager, enabling you to evaluate how well your advertising campaigns are performing, create tailored audiences for targeted advertising, support Advantage+ catalog ad campaigns, and assess the efficiency of your website's conversion pathways. By utilizing this data, you can make informed decisions to enhance user engagement and optimize your marketing strategies.

Description

WebTrak™ enhances the capabilities of MarketWide™ by monitoring various aspects of website activity, such as visitor counts, pages viewed, geographical locations, device types, operating systems, browsers used, referral sources, and conversion rates. It systematically records website engagement at two distinct levels—by individual visitor and by specific page, allowing for a comprehensive overview of user sessions that may involve multiple pages accessed in sequence. This tool captures engagement data in real-time, integrating it directly into your marketing system, thus effectively merging both online and offline customer information. By doing so, WebTrak™ equips you with valuable insights that can inform more strategic decision-making. Additionally, to comply with GDPR regulations, it differentiates between legitimate visitors and those who remain anonymous, ensuring responsible data handling practices. This dual-level tracking not only enhances understanding of user behavior but also optimizes marketing efforts for better results.

API Access

Has API

API Access

Has API

Screenshots View All

No images available

Screenshots View All

Integrations

60sec.site
AnyTrack
Cavuno
CookieYes
Crave
Digen
InEvent
Intellum Platform
Little Box Office
MarketWide
Meta Ads
Prompt Refine
PromptPoint
Segments
Shirofune
Shopify
Studio.Design
Videoform
WebToNative
🌱kvitly

Integrations

60sec.site
AnyTrack
Cavuno
CookieYes
Crave
Digen
InEvent
Intellum Platform
Little Box Office
MarketWide
Meta Ads
Prompt Refine
PromptPoint
Segments
Shirofune
Shopify
Studio.Design
Videoform
WebToNative
🌱kvitly

Pricing Details

Free
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Meta

Founded

2004

Country

United States

Website

developers.facebook.com/docs/meta-pixel/

Vendor Details

Company Name

DSI

Country

United States

Website

www.dsimarketingservices.com/webtrak/

Product Features

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Product Features

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Alternatives

Alternatives