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Description
Streamline your campaign management and eliminate countless hours of tedious manual labor. Our web-based media management platform allows you to plan, purchase, and oversee omnichannel advertising campaigns in real-time, consolidating all your marketing data for easy access. Revolutionize your approach to advertising management by utilizing MMT Mercury, which automates repetitive tasks, giving your teams the opportunity to focus on strategic thinking, in-depth analysis, and developing high-impact media strategies that enhance your business’s value. Additionally, our platform offers a suite of tools for Campaign Monitoring, Marketing Reporting, Digital and Creative strategies, Performance tracking, Customized Dashboards, Competitive Analysis, Budgeting, and Billing. We also specialize in Data Technology and Infrastructure, Transformation initiatives, Project Management, Data-Driven Media transitions, Internationalization, and Software Development tailored for Media and Advertising sectors. Reach out to us today to arrange a demonstration and discover how we can elevate your marketing efforts.
Description
Product Metrics serves as an AI-enhanced optimization platform designed specifically for Google Shopping and Performance Max campaigns, catering to e-commerce brands and performance marketing teams that handle advertising at the individual product level.
Traditional shopping campaigns often allocate budgets at the campaign or ad group tier, whereas profitability is assessed at the product tier, leading many advertisers to inadvertently invest substantial portions of their budgets into products yielding minimal or no returns. Research in the industry frequently indicates that a significant 30–40% of Shopping expenditures are directed toward underperforming items, primarily due to the absence of effective tools that help advertisers segment and prioritize their products based on actual performance and overall business value.
Central to the platform’s functionality is the Labelizer, an advanced segmentation engine that integrates seamlessly with Google Ads and first-party data sources. Through AI-driven insights, it meticulously analyzes each product, categorizing them into one of five distinct performance segments, enabling advertisers to make more informed decisions regarding their budget allocations. This innovative approach not only enhances efficiency but also maximizes return on investment for e-commerce businesses.
API Access
Has API
API Access
Has API
Screenshots View All
No images available
Integrations
Google Shopping
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
$10/month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Mercury Media Technology
Founded
2016
Country
Germany
Website
www.mercurymediatechnology.com
Vendor Details
Company Name
Product Metrics
Founded
2021
Website
www.productmetrics.io
Product Features
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Marketing Planning
Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management
Product Features
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
