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features
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support

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Description

Configuring web analytics tracking can quickly become chaotic, especially when the documentation you rely on is no longer current, leading me to search for a more efficient solution. Writing detailed instructions for developers to implement the necessary code snippets for improved data collection can consume a lot of time and resources. Measurementplan offers a streamlined approach by allowing you to define tracking events directly on your website, utilizing a Chrome extension that provides templates for both standard and custom events tailored for platforms such as Google Analytics 4 and Meta Ads. This innovative tool not only simplifies the tracking process but also ensures that your analytics remain accurate and up-to-date.

Description

Xerago TrueMeasure is a digital analytics validation and tracking assurance platform built to make measurement data more accurate. The platform does not replace analytics tools, tag managers, or agency implementations, but instead verifies whether those systems are receiving correct and complete tracking data. TrueMeasure scans digital properties to detect missing tags, broken tracking, incorrectly measured events, and ignored signals across the customer journey. It helps teams identify dark data, where user interactions happen but never appear in analytics, and mistracked data, where captured events tell the wrong story. The platform can also surface unutilized data, such as scroll depth, video completions, button variants, and other signals that are collected but not used in decision-making. Its auto-healing engine diagnoses issues, deploys the correct fix, and validates that the fix worked. TrueMeasure supports use cases such as website and app tracking audits, landing page tracking, campaign attribution validation, and tracking implementation repair. Pricing tiers include Clarity for one-time audits, Control for scheduled or on-demand audits, and Conquer for scheduled audits with automatic fixes. By combining detection, diagnosis, auto-healing, and continuous measurement monitoring, Xerago TrueMeasure helps teams trust the data behind marketing, product, and growth decisions.

API Access

Has API

API Access

Has API

Screenshots View All

No images available

Screenshots View All

No images available

Integrations

Google Chrome

Integrations

Google Chrome

Pricing Details

€99/month
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Measurementplan

Founded

2023

Country

Sweden

Website

www.measurementplan.com

Vendor Details

Company Name

Xerago

Founded

2002

Country

United States

Website

www.xerago.ai/product/truemeasure

Product Features

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Product Features

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