Xerago TrueMeasure Reviews

Xerago TrueMeasure Description

Xerago TrueMeasure is a digital analytics validation and tracking assurance platform built to make measurement data more accurate. The platform does not replace analytics tools, tag managers, or agency implementations, but instead verifies whether those systems are receiving correct and complete tracking data. TrueMeasure scans digital properties to detect missing tags, broken tracking, incorrectly measured events, and ignored signals across the customer journey. It helps teams identify dark data, where user interactions happen but never appear in analytics, and mistracked data, where captured events tell the wrong story. The platform can also surface unutilized data, such as scroll depth, video completions, button variants, and other signals that are collected but not used in decision-making. Its auto-healing engine diagnoses issues, deploys the correct fix, and validates that the fix worked. TrueMeasure supports use cases such as website and app tracking audits, landing page tracking, campaign attribution validation, and tracking implementation repair. Pricing tiers include Clarity for one-time audits, Control for scheduled or on-demand audits, and Conquer for scheduled audits with automatic fixes. By combining detection, diagnosis, auto-healing, and continuous measurement monitoring, Xerago TrueMeasure helps teams trust the data behind marketing, product, and growth decisions.