Average Ratings 2 Ratings

Total
ease
features
design
support

Average Ratings 1 Rating

Total
ease
features
design
support

Description

Matomo, the most popular open-source web analytics platform is used on more than 1.4 million websites across 190 countries. It has been translated into more than 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. There are two hosting options available for it: cloud and on-premise. Cloud simplifies the installation process, while On-Premise allows you to install the PHP/MySQL software on your own server. This gives you maximum flexibility. This web analytics and conversion optimization tool is premium and offers a wide range of features, including heatmaps, sessions recordings and goals.

Description

Similarweb is a trusted AI-driven digital intelligence platform that helps organizations unlock the opportunities of today’s online ecosystem. From startups to Fortune 500 companies, global brands rely on us for actionable insights into competitors, consumer behavior, and market trends. Covering the full digital funnel—from marketing and SEO to eCommerce, sales, and research—Similarweb delivers powerful analytics across websites, apps, products, and industries. Our platform gives businesses access to unmatched data: over 1 billion websites, 8 million apps, and 3 million brands, along with live intelligence on 5 billion search terms, 250 million display ads, and 10 billion content pages. With reach across 190 countries and 210 industries, Similarweb equips teams to benchmark performance, improve strategies, and drive measurable growth. Seamless integrations, APIs, and expert advisory services ensure companies can easily turn digital data into meaningful opportunities for long-term success.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

AccessOwl Yes 
Data Virtuality Yes 
Supermetrics Yes 
21YunBox Yes 
Biscience No 
Caraste Yes 
Clay No 
Conzent Yes 
DataUnlocker Yes 
Discourse Yes 
Dome Yes 
Google No 
Mazaal AI Yes 
Mazaé Yes 
Netpeak Checker No 
OwlProxy No 
Syfter No 
VPiX 360 Yes 
Varify.io Yes 
VersaCommerce Yes 

Integrations

AccessOwl Yes 
Data Virtuality Yes 
Supermetrics Yes 
21YunBox No 
Biscience Yes 
Caraste No 
Clay Yes 
Conzent No 
DataUnlocker No 
Discourse No 
Dome No 
Google Yes 
Mazaal AI No 
Mazaé No 
Netpeak Checker Yes 
OwlProxy Yes 
Syfter Yes 
VPiX 360 No 
Varify.io No 
VersaCommerce No 

Pricing Details

$23 per month
Free for on-premise use
Free Trial Yes 
Free Version Yes 

Pricing Details

$199/month
1 user
3 months of historical data
1000 keywords per table
Worldwide view

Well-suited for digital marketers and entrepreneurs working to map out their online presence and build winning strategies.
Free Trial Yes 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises Yes 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows Yes 
Mac Yes 
Linux Yes 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Matomo

Founded

2007

Country

New Zealand

Website

matomo.org

Vendor Details

Company Name

Similarweb

Founded

2007

Country

United States

Website

www.similarweb.com

Product Features

AB Testing

Audience Targeting No 
Campaign Segmentation No 
Funnel Analysis Yes 
Heatmaps Yes 
Landing Pages / Web Forms Yes 
Multivariate Testing No 
Split Testing Yes 
Statistical Relevance Analysis Yes 
Surveys No 
Test Scheduling Yes 
Visual Editor No 

Business Intelligence

Ad Hoc Reports No 
Benchmarking No 
Budgeting & Forecasting No 
Dashboard Yes 
Data Analysis Yes 
Key Performance Indicators Yes 
Natural Language Generation (NLG) No 
Performance Metrics Yes 
Predictive Analytics No 
Profitability Analysis No 
Strategic Planning No 
Trend / Problem Indicators No 
Visual Analytics Yes 

Heatmap

Behavioral Mapping No 
Dashboard No 
Dynamic Maps No 
Element Analytics No 
Embeddable Maps No 
For Sales No 
For Science No 
Radial Mapping No 
Territorial Mapping No 
Website Analytics Yes 

Marketing Analytics

A/B Testing Yes 
Campaign Management Yes 
Channel Attribution Yes 
Customer Journey Mapping Yes 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics No 
ROI Tracking Yes 
Social Media Metrics Yes 
Website Analytics Yes 

Mobile App Analytics

A/B Testing Yes 
Channel Attribution Yes 
Cohort Analysis Yes 
Funnel Analysis Yes 
In-App Events Tracking Yes 
Push Notifications No 
Retention Tracking Yes 
Revenue Tracking Yes 
Uninstall Tracking No 

Web Analytics

Campaign Management Yes 
Conversion Tracking Yes 
Form Analytics Yes 
Goal Tracking Yes 
Keyword Tracking Yes 
Multiple Site Management Yes 
Pageview Tracking Yes 
Referral Source Tracking Yes 
Site Search Tracking Yes 
Time on Site Tracking Yes 
User Interaction Tracking Yes 

Website Optimization Tools

Competitor Analysis No 
Content Management No 
Keyword Research Tools No 
Link Management No 
Performance Metrics Yes 
Problem Area Alerts No 

Product Features

Web Analytics

Campaign Management Yes 
Conversion Tracking Yes 
Form Analytics No 
Goal Tracking Yes 
Keyword Tracking Yes 
Multiple Site Management Yes 
Pageview Tracking Yes 
Referral Source Tracking Yes 
Site Search Tracking Yes 
Time on Site Tracking Yes 
User Interaction Tracking No 

Alternatives

Extellio Reviews

Extellio

Extellio International AB

Alternatives

HubSpot AEO Reviews

HubSpot AEO

HubSpot