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features
design
support

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Description

Matchbook serves as an innovative identity enhancement platform designed for advertisers and marketers, enabling them to correlate first-party data with fresh digital signals to improve their reach across multiple devices, optimize retargeting efforts, and enhance the accuracy of online-offline attribution. By leveraging vast amounts of aggregated, consented data derived from locations, IP addresses, and Mobile Advertising IDs (MAIDs), it creates precise identifier databases that facilitate the connection of physical locations with IPs and MAIDs, while also integrating additional spatial indices such as postal codes or geohashes. This powerful tool supports a variety of applications, including targeted advertising on connected TV (CTV/OTT), effective cross-software targeting and retargeting, account-based marketing strategies, evaluating campaign performance, enhancing identity graphs, and broadening audience reach beyond the confines of first-party data. Furthermore, Matchbook offers customizable matching parameters and historical context options, empowering clients to refine and personalize their results according to specific strategies and goals. As a result, advertisers can achieve a more cohesive and effective marketing approach across different channels.

Description

SERA, short for Site Email Retargeting Advantage, is an innovative and proprietary process currently pending patent approval that empowers marketing clients to pinpoint the email addresses of their website visitors by aligning that traffic with TrySERA’s exclusive database. Consequently, even individuals who did not finalize a purchase or complete any Request For Information forms can still be identified. This cutting-edge solution represents a new era in web retargeting, as it allows you to possess the data linked to our database. While platforms like Facebook or Google may provide email lists for their users, they typically do not share this information with you. With SERA, we can match traffic to our database and offer you this crucial information at a fraction of the cost of traditional clicks. As a result, you can engage in remarketing efforts as frequently as desired, all without incurring additional expenses to a retargeting company, since you retain ownership of the data! This unique advantage positions you to optimize your marketing strategies effectively and efficiently.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Matchbook

Founded

2018

Country

United States

Website

www.matchbookdata.com

Vendor Details

Company Name

SERA

Country

United States

Website

www.trysera.com

Product Features

Product Features

Retargeting

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting

RFI

Alternatives

Alternatives