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Description
Marpipe is an innovative design platform designed to gather authentic creative data. In just three minutes, users can generate thousands of ad variations, deploy them, and receive immediate insights categorized by individual components. Advertising has the potential to be widespread, impactful, and persuasive; however, it has increasingly become dominated by technical jargon, political influences, and unwarranted assumptions over the last ten years. It's time to strip away the complexity and return to the fundamentals. Marpipe aims to ensure accountability for both design and media teams by asking straightforward questions: Did my ads succeed, and if not, why? This approach emphasizes simplicity and clarity. Through its creative testing and design platform, Marpipe removes uncertainty, presumptive thinking, and internal blame games. By connecting designers with brand marketers, our platform delivers critical analysis and insights that reveal which creative elements effectively drive results. Instead of relying on AI and making assumptions, we enable you to present every available option to your audience and allow them to choose what truly resonates with them, fostering a more engaging advertising experience. Ultimately, this empowers brands to make informed decisions that can enhance their impact in the market.
Description
OpenText Core Web Optimization is a comprehensive web personalization and testing platform that enables organizations to craft, test, and launch highly targeted web experiences. Leveraging audience segmentation and advanced targeting, the platform facilitates precise delivery of content that resonates with diverse visitor segments. It offers robust A/B and multivariate testing to optimize user engagement and conversion rates efficiently at scale. Integration with OpenText Web CMS and Google Marketing Platform allows seamless syncing of customer data, enhancing audience differentiation and contextual analytics. The platform supports flexible deployment with both SaaS and managed service options to minimize downtime and maintain service continuity. Teams benefit from detailed custom reporting that tracks visitor behavior, engagement, and conversion, enabling informed decision-making. OpenText Core Web Optimization also delivers tailored experiences across all device types, emphasizing mobile-first optimization through continuous testing. Overall, it empowers marketers and developers to accelerate time to market while maximizing digital marketing ROI.
API Access
Has API
API Access
Has API
Pricing Details
$1,950 per month
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Marpipe
Founded
2019
Country
United States
Website
www.marpipe.com
Vendor Details
Company Name
OpenText
Founded
1991
Country
Canada
Website
www.opentext.com/products/core-web-optimization
Product Features
AB Testing
Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor
Product Features
AB Testing
Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor
Personalization
A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization
Website Optimization Tools
Competitor Analysis
Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts