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Description
Magnite stands as the premier independent sell-side advertising platform globally. We empower you to succeed across all channels and formats, tailored to your specific needs. Our approach is uniquely collaborative, as we do not compete with you but rather work alongside you, providing unrestricted access to our resources—advanced technology and expert teams that help you stay ahead. Our wealth of experience offers valuable guidance, while our independence ensures that you receive unbiased advice without any hidden barriers or fees, allowing your investment to stretch further. With us, you gain the advantage of our vast global reach, robust brand protection, and sophisticated technology designed to connect you with your desired audiences, no matter where they are located. Magnite (NASDAQ: MGNI) merges the programmatic prowess of Rubicon Project with Telaria's streaming capabilities, enabling publishers to effectively monetize their content across a multitude of platforms, including desktop, mobile, audio, and connected TV. This comprehensive approach ensures that every content creator can maximize their revenue potential while delivering engaging experiences to their audiences.
Description
Receptivity is an AI-driven tool developed by Contxtful, specifically aimed at publishers and sell-side platforms (SSPs), which provides immediate ad curation to enhance demand and maximize revenue from digital inventory. It meticulously examines numerous micro-patterns, including scrolling habits, click activity, time spent on pages, and device engagement, to pinpoint users who are most likely to respond to advertisements. By executing this analysis right before each bid request, Receptivity effectively identifies the highest-performing ad placements while filtering inventory to guarantee optimal campaign efficiency and success. Those who implement this system experience a 1.5 times increase in advertiser spending compared to their competitors, with a 20% improved win rate on programmatic bids, while the win rates for inventory not utilizing Receptivity tend to decline. Furthermore, Receptivity is designed for easy integration into current advertising technology frameworks, allowing publishers and SSPs to gain actionable, real-time insights that ultimately lead to enhanced monetization results. This tool not only streamlines the ad selection process but also empowers users to make informed decisions that significantly elevate their advertising effectiveness.
API Access
Has API
API Access
Has API
Integrations
ASTRAD DSP
Adagio
Adloox
Amazon Transparent Ad Marketplace (TAM)
Amazon Unified Ad Marketplace (UAM)
Freestar
KNOREX XPO
Mile
Placements.io
Prebid
Integrations
ASTRAD DSP
Adagio
Adloox
Amazon Transparent Ad Marketplace (TAM)
Amazon Unified Ad Marketplace (UAM)
Freestar
KNOREX XPO
Mile
Placements.io
Prebid
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Magnite
Founded
2020
Country
United States
Website
www.magnite.com
Vendor Details
Company Name
Contxful
Founded
2017
Country
Canada
Website
www.contxtful.com