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Description
The evolution of television advertising has arrived, showcasing a complete programmatic solution designed for the present, future, and what lies ahead. Fine-tune your campaign strategies and forecast outcomes accurately. Create requests for proposals (RFPs) and target specific audiences while optimizing dayparting strategies. Our pre-sales planner offers an immediate and thorough overview of opportunities available within the programmatic CTV bidding environment. We have meticulously mapped US households, encompassing all OTT markets across 210 domestic designated market areas (DMAs). With our advanced decision-making engine, data insights, and localized coordination, you gain access to detailed views of elusive target audiences. This enables smarter purchasing, rapid execution, and enhanced performance with a detailed local perspective. Whether you prefer a standard setup or a tailored solution, our versatile user interface can accommodate any requirement. You can integrate your own data, order management systems, or deal identifiers, and our comprehensive platform, proprietary bidding system, and identity graph will manage the rest. The essential tools you require are specifically crafted for contemporary television advertising. Expand your CTV reach while optimizing revenue growth across all media channels, ensuring that you remain competitive in an ever-evolving landscape. The future of advertising is not just about reaching audiences; it's about understanding them deeply and engaging them effectively.
Description
Exceptional technology. Vast reach. Plus, personalized customer connections. Yahoo DSP offers all the advantages of a closed ecosystem – minus the barriers.
Welcome to your ideal solution. Combining extensive scale, exclusive inventory, and distinctive data, Yahoo DSP provides the perks of a walled garden while ensuring the openness of an independent platform.
Elevate your television approach and discover additional audience reach with our insightful advanced TV solutions, which are accessible via Yahoo DSP. With these tools, you'll be able to enhance your marketing strategy significantly.
API Access
Has API
API Access
Has API
Integrations
Placements.io
5X
AdParlor
AdStage
Beachfront
Criteo Commerce Grid
Factori
FreeWheel Beeswax
Intuizi
Kochava
Integrations
Placements.io
5X
AdParlor
AdStage
Beachfront
Criteo Commerce Grid
Factori
FreeWheel Beeswax
Intuizi
Kochava
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Madhive
Country
United States
Website
www.madhive.com
Vendor Details
Company Name
Yahoo
Founded
1994
Country
United States
Website
www.advertising.yahooinc.com/our-dsp
Product Features
Product Features
OTT
API Access
Content Organization
Live Events
Monetization Tools
Multi-Service Integration
SDK
Scheduling
Video Hosting/Storage
Video Quality Optimization
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization